April 2019


micro moments consumer behaviour

The term coined by Google, micro-moments are an intent-rich part of the customer journey. Understanding how to use them and implement them in your campaigns is key to interact with and influence customers at the most important points of the buying cycle. Google has long confirmed that more searches are now conducted on a mobile[…]

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influencer marketing

Modern consumers have become cynical towards advertising, which has opened the door for influencer marketing.  Influencer marketing has changed the marketing landscape, forcing businesses to leverage this new way of communicating with their audience. Why has it taken off so much? Because 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. Influencer[…]

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Personalisation Key

Today’s consumers expect and value personalised marketing. As such, brands using data-driven campaigns to tailor content to their target audience are getting results. According to Marketingprofs, businesses that adopt personalised marketing see an average 19% increase in sales.  In addition, an Epsilon report found that 80% of consumers are more likely to do business with a[…]

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