May 2019

Search Marketing Trends

Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to[…]

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content marketing seo

With an ever-increasing number of marketing channels out there, it can be difficult to know which to choose. Your audience is likely to be spread out across multiple channels and platforms; using Facebook to catch up with friends before searching Google to research hotels for an upcoming holiday, then browsing Instagram for a while before[…]

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marketing automation in B2B and B2C

Marketing automation is a type of technology designed to help companies streamline, automate, and measure marketing tasks and workflows. When implemented effectively, marketing automation can increase operational efficiency and grow revenue faster. In the past few years, marketing automation has become more widely used, as it is easier to afford, scale, and implement than ever[…]

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