Google Adwords Marketing
Specialists in Adwords (PPC), Remarketing, Google Shopping and Youtube Advertising
Google Specialists - PPC Advertising, Remarketing and Google Shopping
Google Adwords Marketing Specialists
Experience the Power of Google Adwords today!
If you’re a business owner in New Zealand, here are some hard facts about the state of the digital and commercial ecosystem we operate and exist in:
- Over 92% of customers will choose a business from first page of Google Search Result.
- The Top 3 results on first page are dominated by Google Adwords (Pay-per-click advertising).
- No other form of advertising has the level of measurability that Google Adwords does – every click, every dollar spend on every keyword can be tracked to an event such as a phone call or conversion.
Google Ad Example
2018 Google Adwords Statistics
The Power of Google Adwords
Top of Page Positioning Matters
For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page
Significant Return on Spend
Businesses make an average of $2 in revenue for every $1 they spend on AdWords
Get leads in hours
Start getting qualified leads within hours of going live with our Adwords campaign.
Faster Sales with SEO
70% of mobile searches result in action being taken within an hour
Mobile customers are dominating
70% of mobile searchers call a business directly from Google Search.
Laser Focussed Customer Targetting
Using Google Keyword and Demographic Research, we can target your customers with laser precision and drive them to dedicated landing pages designed to convert.
Google Adwords Enquiry
Our Google Adwords Methodology
01
Buyer Persona Research
Most Adwords agencies get this first step wrong. We believe that understanding your business, your customers and their buyer persona is possible the most important first step. This involves an in-depth consultation with the business owner, marketing or sales manager to also understand your product and service offering to ultimately help with keyword selection and targeting.
02
Keyword Research
Keyword research is an intensive process which requires utilisation of professional agency tools as well as Google’s own Keyword Planner to understand the keywords being searched for, estimated keyword volumes per month and level of competition of those keywords. We also conduct research on your competitors to uncover opportunities.
03
Bid Strategy Optimisation
In this step, we either recommend a monthly budget based on keyword research (search volume vs cost per click) or work with a amount determined by you. We optimise ad rotation and serving and figure out when to spend your budget to maximise conversions. Since every cent is tracked, there is full transparency on how your money has been spent.
04
Negative Keyword Inclusion
Negative keywords are low quality search terms which don’t results in any meaningful interaction once the visitor has arrived on your site. We actively add negative keywords to the campaign to ensure Quality Score is maximised and CPC(cost per click) minimised – or in real word terms, the right audience is targeted.
05
Conversation Tracking
Conversion tracking also allows us to attribute calls and enquires to clicks to better understand searcher behavior. This serves as valuable data to continually improve campaign. During this phase, we usually have multiple course corrections happening to improve your campaign setup.
06
Monthly Optimisation and Reporting
We setup monthly Adwords and Google Analytics Reporting with key information on important metrics such as clicks, cost per click, cost per conversion, bounce rates and session times. If this sounds too much geek-speak to you, don’t worry – we simplify our reports to plain English so it makes sense!
