Our Website Design Process
A critical first step where we seek to understand the goal of the project, specific goals that the site aims to achieve, target audience (demographics, psychographics, brand perceptions, audience needs), the key messages that attract and motivate key audiences to engage with the organisation, and finally competitors who provide similar offerings to your audience
Second step which involves creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines to clearly set expectations for or clients. Task are also defined at this stage to avoid misunderstandings and delays. Once project scope and costs have been approved, we proceed with the next step.
3.Wireframes & Site Architecture
Site architecture includes the sitemap and wireframes of pages. Creating the sitemap ensures that you’ve considered all the key pages in the site, showing their relationship to each other and defining how the sties overall navigation should be structured. Wireframes provide a detailed view of the content that will appear on each page.
The overall visual style will most likely be determined by the visual brand of your organisation; the goal being to connect the website with all other forms of the organisations communications. Your existing branding plays an important role in this part of the process, as our designers will want to visually convey key brand perceptual ideas within the design.
Once designs are approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create landing pages, calls to actions, lead captures and any other media that will appear on the site as well as start to build out the HTML and CSS of the site.
6.Testing and Launch
Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. At this stage the site will need to be reviewed on multiple browsers (Chrome, Firefox, Safari) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.