Since entering the information age, industrial competitiveness has expanded beyond regional bounds. In times preceding the digital era, the competitive market had predominantly consisted of local businesses within a specific territory. The digital revolution shifted the nature of marketing due to how competitors have become interconnected by the use of online search engines. Businesses from any location in the world offering a specific service or trade are now discoverable through the use of a common domain. In a market more competitive than ever, marketing automation software is a fundamental tool for any company aspiring to differentiate themselves against their online contenders.
It’s needless to say that a digital marketing strategy is something all small business owners should budget for to gain prospect awareness. Once this is understood and accepted as a necessity, the next step is to decide how this budget should be allocated. With all of the channels available to us, how do we possibly decide which ones should be prioritized before the others? A reliable rule of thumb in effectively achieving success is copying those who have demonstrated that same level of success we aspire to obtain.
Marketing automation software is a line of technology designed to help companies with their campaign management by increasing customer engagement and improving efficiency. It automates marketing processes that are often repetitive or time-consuming for individuals to perform independent of technology.
Features common to these systems include:
- Progressive Profiling and Lead Scoring
- Targeted Email Marketing
- Lead Nurturing
- Multichannel Campaign Management
- ROI Tracking
Despite its demonstrated success and efficiency, marketing automation software is only utilized by 42% of companies. Yet, a significant 79% of top-performing companies have been using marketing automation for more than 2 years. Business owners report a higher return on investment (ROI) with the use of marketing automation software through reducing staffing costs while increasing revenue and average deal size.
Marketing Automation software does not only cut monetary costs. Certainly it has the capacity to cut staff costs as it is able to supplement the work of a team of specialists with one operator. However, these programs also cut opportunity cost as well. We all know that time is valuable commodity. As we are so often reminded, “time is money”. Investing in this type of software reduces the time spent on building campaigns, managing social media campaigns, and reducing lead conversion time. By eliminating the repetitive workload that would occupy employees’ energy, that time can instead be channeled towards a more creative outlet to further evolve the business’s brand.
Business owners seeking to expand their client base and generate more revenue can rely on the use of marketing automation software to satisfy their goals and objectives. The beauty of digital marketing is the transparency of its efficiency. The tracking and reporting feature provided by a program awards users with a measured assessment of how that digital channel is effectively generating revenue. The results shown issue investors immediate assurance that their budget went towards a worthy investment in their marketing pursuit.
Find out how Marketing Automation can empower your business by uncovering hidden revenue from your existing database.
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