INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was revolutionary. Brands could advertise to millions, reaching a global audience, and the success of each campaign became much more easily measurable. The world was quickly changing to digital forms of entertainment, and marketers had to follow suit. Now, there is yet another dramatic change sweeping the […]

Understanding The Digital Marketing Landscape. The Optics and How to Maximise ROI. Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing […]

  Conversion Rate Optimisation (CRO) is the process of increasing and optimising the number of customers that convert after landing on your web-page. It is an essential process in driving sales and achieving a bigger return on investment (or ROI) for your business. Within this article we will focus on five simple psychological principles which […]

Online Reputation Management Specialists As a business owner, you know how important a good reputation is. People talk and love to share their experiences with business and products, both good and bad – this is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their friends, families and colleagues. People […]

2 Major Google Algorithm Updates Shaking the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and […]

According to Content Marketing Institute,  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to […]

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes […]

Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for […]

SSL Demystified – Why your site needs it and how it can improve your Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections […]

An e-commerce site has a lot of parts, and with these parts come a lot of choices. For any online store, there are plenty of e-Commerce platform options for your online store when it comes to layout, design, colors, navigation, and so on, right down to database design. Thankfully, for most e-commerce platforms, the database […]