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what is google bert update

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]

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How to Re-Engage Old Customers & Boost ROI

Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]

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5 Ways to Repurpose Old Content

The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]

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Local SEO Auckland

46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component of many SEO campaigns. Local SEO focuses on optimising a website so that it can be found in local search results. The premise behind local SEO is essentially the same as[…]

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