If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]
The Importance Of Creating and Documenting a B2B Marketing Strategy
By Megan Okonsky Content Marketing May 07, 2018
How Blogging Can Generate Leads and Boost ROI
By Megan Okonsky Content Marketing May 06, 2018
Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]
How to Create Content for Each Step of the Sales Funnel
By Megan Okonsky Content Marketing Apr 06, 2018
What are your marketing goals in the next quarter or year? Is it to… Drive more traffic to your website and social media platforms? Boost marketing ROI with more cost-effective marketing tactics? Close more sales? Encourage current customers to promote your brand to potential customers in their immediate network? All of these goals can be[…]
Helping Small Businesses Adapt and Grow With Marketing Automation.
By Shane Content Marketing Aug 20, 2017
The new era of Marketing Automation In recent years, marketing automation has quickly taken over the marketing department in most business, be they big or small. According to Google trend, the search traffic for ‘marketing automation’ has increased 96% since December 2015. Interest in the hot shot technology seems to be rising exponentially. Helping local[…]
According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to[…]
What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, new tactics are geared toward creating brand awareness that will bring in the right leads and develop customer relationships. This will lead to a stronger influence on the buyer’s future decisions. Inbound marketing is cheaper[…]
No matter your size be it you are a large multinational corporation or are just a small store selling your own crafts, branding matters. Now branding isn’t just the logo, colours or a slogan although those are its most visible signs. If you just google the definition of branding what comes up is the following:[…]
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