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Content Marketing


GDPR and Marketing

This week, global digital marketing efforts are taking effect with the enactment of the GDPR. If you have been skimming through headlines related to marketing, business, or European news, you may have seen panics about the GDPR floating around. GDPR is not as dramatic as it may sound in headlines, especially for businesses in New[…]

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Content Marketing

You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]

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Leads and boost ROI

Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]

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