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Conversion Rate Optimisation

Optimisation is a Journey, Not a Destination

In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One area that often gets overlooked or underestimated is conversion rate optimisation (CRO). Many businesses tend to view CRO as a one-time project with a fixed end goal. However, in reality, it is a continuous process[…]

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Conversion rate optimisation (or CRO) incorporates a number of tools and strategies, all working towards the same goal: converting visitors into leads into prospects and customers. While there is a lot of information available online detailing ‘best practices’ for landing pages, what works for one, or even most, businesses won’t necessarily be effective for everyone.[…]

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marketing automation strategy

Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling.  When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]

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ecommerce marketing

The world of shopping, including luxury purchases or everyday errands, has dramatically changed with the evolution of ecommerce. Ecommerce is a huge opportunity for retailers around the globe to reach customers and streamline the customer experience. As ecommerce continues to grow and evolve, current trends are starting to heavily influence the customer experience and what[…]

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