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digital agency auckland


what is google bert update

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]

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How to Re-Engage Old Customers & Boost ROI

Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]

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Semantic Search

Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]

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Bing

If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for 2018 was $US3.2 billion, its major competitor Google made almost 40 times that amount from advertising in the same year, with revenue amounting to almost $US116.3 billion.  It’s no secret that[…]

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