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digital agency auckland


Have you ever spent hours staring blankly at an empty document that’s waiting to be written with your nonexistent great ideas? Maybe you opened a document, typed a word, searched “What to do when you’re stuck without ideas?”, and opened the same document again only to press the ‘delete’ button?. Sounds familiar? We hear you![…]

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what is google bert update

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]

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How to Re-Engage Old Customers & Boost ROI

Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]

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Digital Marketing Agency Auckland

The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]

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Instagram Advertising

The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has over 700 million monthly active users who upload more than 34 billion photos a day, which makes it one of the biggest social media communities for businesses to market to. What’s[…]

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Semantic Search

Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]

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