Browsing category:

digital agency auckland


Bing

If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for 2018 was $US3.2 billion, its major competitor Google made almost 40 times that amount from advertising in the same year, with revenue amounting to almost $US116.3 billion.  It’s no secret that[…]

Read More

Youtube Strategy

Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform.  As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel[…]

Read More

CRO

Conversion rate optimisation (or CRO) incorporates a number of tools and strategies, all working towards the same goal: converting visitors into leads into prospects and customers. While there is a lot of information available online detailing ‘best practices’ for landing pages, what works for one, or even most, businesses won’t necessarily be effective for everyone.[…]

Read More

Predictive Marketing

Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing[…]

Read More

Mobile marketing

Mobile is an essential part of any digital marketing strategy today. Smartphones and devices have quickly become an everyday necessity, and they are now a vital part of how we communicate in our daily lives.  In 2014, the number of mobile devices globally hit 7.7 billion, which exceeded the number of people in the world; and[…]

Read More

Testing

In the 19th-century, merchant John Wanamaker, famously said, “half of my advertising is wasted; I just don’t know which half.”  Now, in 2019, that couldn’t be further from the truth. Tools and strategies for measuring the performance of digital marketing efforts have evolved and advanced in the last few decades. Marketers can now measure and[…]

Read More