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digital agency


metrics for customer journey

The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]

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Youtube Strategy

Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform.  As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel[…]

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Landing Page

Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are a number of elements on a landing page that impact whether a visitor is likely to convert or not. Things[…]

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Visual Search

Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]

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Google Analytics

According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers.  There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]

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china marketing

Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]

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