The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]
How Marketing Automation is Evolving for 2020 and Beyond
By Joel Payne digital agency, digital agency auckland, digital marketing agency Sep 26, 2019
Using the Right Metrics for Every Stage in Buyer Journey
By Joel Payne digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
The 6 Most Important Elements of an Effective Landing Page
By Joel Payne digital agency, digital agency auckland Aug 13, 2019
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks through from one of your campaigns, your landing page is the first thing they see – and you only get one chance to make a first impression. As such, it is[…]
Have You Considered Bing As An Alternative SEM Platform?
By Joel Payne digital agency, digital agency auckland, digital marketing agency, seo agency auckland Aug 13, 2019
If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for 2018 was $US3.2 billion, its major competitor Google made almost 40 times that amount from advertising in the same year, with revenue amounting to almost $US116.3 billion. It’s no secret that[…]
Why YouTube Should be Part of Your Digital Marketing Strategy
By Joel Payne digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform. As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel[…]
Turn Your Traffic Into Customers with Conversion Rate Optimisation
By Joel Payne Conversion Rate Optimisation, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Conversion rate optimisation (or CRO) incorporates a number of tools and strategies, all working towards the same goal: converting visitors into leads into prospects and customers. While there is a lot of information available online detailing ‘best practices’ for landing pages, what works for one, or even most, businesses won’t necessarily be effective for everyone.[…]
What is the Ideal Length for a Landing Page?
By Joel Payne digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are a number of elements on a landing page that impact whether a visitor is likely to convert or not. Things[…]
Implementing Predictive Marketing Analytics in your Business
By Joel Payne Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing[…]
The Rise of Visual Search
By Joel Payne digital agency, Marketing, Tech Aug 13, 2019
Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]
Are you Properly Measuring the Success of your Mobile Marketing?
By Joel Payne digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Mobile is an essential part of any digital marketing strategy today. Smartphones and devices have quickly become an everyday necessity, and they are now a vital part of how we communicate in our daily lives. In 2014, the number of mobile devices globally hit 7.7 billion, which exceeded the number of people in the world; and[…]
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