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What are your current conversion rates? How many website visitors are taking the next step and making a purchase directly on your website? Marketers and businesses know that even decent conversion rates sound abysmal; the average conversion rates across industries is around 2.35%. Leading landing pages have conversion rates that can reach 11-12%, but striving[…]

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Understanding The Digital Marketing Landscape. The Optics and How to Maximise ROI. Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing[…]

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