Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they convert; you’ll want to think carefully about who your audience is, what systems and processes need to be in place, how effective the copy of[…]
The Top 5 Strategies for Running a Successful Google Ads Campaign
By jackie Google AdWords Marketing, Marketing, seo company auckland Nov 28, 2023
Using the Right Metrics for Every Stage in Buyer Journey
By Joel Payne digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Search Or Display: Which Google Ads Network Is Best for Your Campaign?
By Joel Payne digital agency Singapore, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]
Master the Google Display Network with these Actionable Tips
By Joel Payne digital agency Singapore, Google AdWords Marketing Aug 13, 2019
Google Ads is split into two networks. This gives advertisers more options over where they’d like their ads to appear, the type of ads they’d like to show and the way they want to target their audience. The Search Network: Advertising on Google’s search network gives advertisers the ability to show text ads on search results[…]
Seven Ways You Can Use AdWords to Meet Your Goals This Year
By Shane Google AdWords Marketing Jun 04, 2018
No matter how widespread, niche, or specific your target audience is, you can bet they are using Google. You can also bet they are seeing Google Ads, and if your business is not advertising on AdWords, you are missing a key opportunity to put your website in front of your audience as they conduct online[…]
Can Google AdWords Help You Meet Your Business Goals?
By Shane Google AdWords Marketing May 04, 2018
Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise[…]
When you search for anything on Google, what do you see first in the results? Ads. When your customers are searching for anything on Google, what will they see first in the results? Ads. Are your ads appearing in search results? If you want to put your ads (and your website, phone number, location, etc.)[…]
Nowadays, it seems every business needs to know how to scale their organisation or enterprise through advertising on search engines such as Google. But, this isn’t knowledge we’re all born with and running a business can leave very little time for anything else. With this in mind, we’ve put together this handy little article to[…]
SEO vs PPC (Google Adwords)
By Joel Payne Google AdWords Marketing Sep 21, 2017
What are SEO and PPC / Google Adwords and Which Approach is Right for Your Business? What is SEO? SEO stands for “Search Engine Optimisation” it’s an umbrella term that covers all of the many strategies and techniques utilized to improve the rankings of a particular website in search engine results. Search Engine optimization is[…]