Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]
Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website. They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]
In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.” – John Mueller, Google Why[…]
Customer reviews are now ubiquitous with the modern business landscape. According to Bright Local’s Local Consumer Review Survey, 86% of customers read reviews for local businesses, and they also need to see an average of 10 reviews before they trust a business.