Video marketing has become a powerful tool for B2B businesses to connect with their target audience. With its immense popularity and reach, YouTube has become the go-to platform for creating brand awareness, driving engagement, and generating leads in the B2B space. If you’re ready to take your marketing efforts to the next level, this comprehensive[…]
Elevate Your Brand with YouTube Advertising
By jackie B2B marketing, Marketing, Optimization, seo company auckland Nov 24, 2023
Optimisation is a Journey, Not a Destination
By jackie Conversion Rate Optimisation, Marketing, Optimization, seo company auckland Nov 23, 2023
In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One area that often gets overlooked or underestimated is conversion rate optimisation (CRO). Many businesses tend to view CRO as a one-time project with a fixed end goal. However, in reality, it is a continuous process[…]
5 Major Marketing Trends to Adopt in 2020
By Joel Payne digital agency auckland, Marketing, Optimization Oct 16, 2019
2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months left of 2019, digital marketers who want to stay ahead of the game must anticipate what 2020 will bring and how best to adapt to it. The uncertainty of digital marketing[…]
LinkedIn Video: Optimising for your Business 2019 & 2020
By Joel Payne digital agency auckland, Marketing, Optimization Oct 02, 2019
As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations are, unfortunately to some and fortunately for others, necessary in order to stay ahead of the wave. Although we’re creatures of habit, staying in our silos of comfortable success will lead[…]
Facebook Remarketing Vs Google Remarketing
By Joel Payne Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
Is Your Business Harnessing the Power of Remarketing?
By Joel Payne Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as such are already aware of the business and its services, digital marketers often see significant results with this tactic. Remarketing has proven[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Joel Payne digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Using Audiences In Your Google Search Marketing Campaign
By Joel Payne Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]
Quality Vs Quantity – What’s Most Effective for Content Marketing?
By Joel Payne Content Marketing, Optimization Aug 13, 2019
As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose. When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
By Joel Payne Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages. 93% of all online experiences start with a search engine, so marketing on these[…]
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