In today’s digital age, having a solid online existence is critical for companies of all sizes. With consumers resorting to internet search engines for information, products, and services, it’s more crucial than ever before to guarantee that your business is visible and obtainable on the web. That’s where an SEO (Search Engine Optimization) agency comes[…]
Why Every Business Needs an SEO Agency
By Sidra Fatima seo agency, seo agency auckland, seo agency melbourne, seo agency Singapore Feb 13, 2023
Facebook Remarketing Vs Google Remarketing
By Joel Payne Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
The Importance of Technical SEO
By Joel Payne Local SEO, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]
Using Audiences In Your Google Search Marketing Campaign
By Joel Payne Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]