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seo agency


Semantic Search

Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]

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audiences in google campaign

For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]

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