In today’s digital age, having a solid online existence is critical for companies of all sizes. With consumers resorting to internet search engines for information, products, and services, it’s more crucial than ever before to guarantee that your business is visible and obtainable on the web. That’s where an SEO (Search Engine Optimization) agency comes[…]
Why Every Business Needs an SEO Agency
By Sidra Fatima seo agency, seo agency auckland, seo agency melbourne, seo agency Singapore Feb 13, 2023
Boost Your SEO By Fixing Broken Links
By Joel Payne seo agency, seo agency auckland, seo company auckland Sep 26, 2019
For users, there’s nothing more frustrating than landing on a page that returns the message ‘404: Page not found’. If this happens to someone visiting your site, their most likely response will be to exit the site immediately. This means that all the work you’ve put into driving visitors to your site has been wasted[…]
Long-tail keywords account for 70% of all web searches, and as such, are a vital part of generating organic search traffic to a website. SEO guru, Neil Patel even went as far as to label them the ‘holy grail’ of SEO. As they are more specific, long-tail keywords not only help your business drive more traffic to your[…]
What is Semantic Search? And What Does it Mean for SEO?
By Joel Payne digital agency auckland, seo agency, seo agency auckland, seo company auckland, seo services auckland Aug 13, 2019
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]
Using Audiences In Your Google Search Marketing Campaign
By Joel Payne Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]