The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing. The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach[…]
How the Digital Landscape has Changed the Customer Journey
By Joel Payne seo company Singapore Aug 13, 2019
Refine Your Keywords & Keep Your SEO Strategy Up to Date in 2019
By Joel Payne Content Marketing, ecommerce, seo company Singapore Aug 13, 2019
Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]
Why Data is King for Digital Marketers
By Joel Payne Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]
Why Your Business Should Consider Paid Social Media Advertising
By Joel Payne Marketing, seo company Singapore, Social Media Marketing Aug 13, 2019
As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]
A Guide to Boosting Your SEO with Inbound Links
By Joel Payne digital agency Singapore, Local SEO, seo agency melbourne, seo company Singapore Aug 13, 2019
Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website. They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]
Do Links Still Matter for SEO?
By Joel Payne Link Building, Local SEO, seo company Singapore Aug 13, 2019
In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.” – John Mueller, Google Why[…]