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Social Media Marketing


growth hacking, growth hacking strategies

Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment (ROI)? Identifying the difference between vanity metrics and growth metrics is vital for any sound social media marketing strategy. Luckily, there are a range of tools available to help measure performance[…]

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creative-ad-production

In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back[…]

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immersive marketing

Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark[…]

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Voice Search Optimization

The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also[…]

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Creative vs. Data-Driven Digital Marketing

Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement[…]

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On-Page and Off-Page SEO

If you’re a marketer, entrepreneur, or business owner, then it’s likely that SEO is on your radar. Knowing how to optimise your website and content for search engines can make or break the success of your online presence. However, most don’t understand there are two distinct types of SEO to consider: On Page Optimisation and[…]

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How to Craft a Standout Business Persona on LinkedIn

Having a strong presence on LinkedIn is crucial for professionals looking to expand their network, build credibility, and generate business opportunities. With over 700 million users, LinkedIn is not just a platform for job seekers; it’s a powerful tool for marketers and business owners. Crafting a standout “business persona” on LinkedIn can elevate your brand[…]

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Facebook ad creatives, facebook ads

In the rapidly evolving world of social media advertising, the importance of designing effective Facebook Ad Creatives cannot be overstated. These ad creatives serve as a critical component in captivating your target audience and maximising ad impact on social media. They are the first point of interaction between your brand and potential customers on Facebook[…]

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