What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their[…]
5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns
By jackie Marketing, seo company auckland, Tech Nov 29, 2023
Consider these compelling statistics: The programmatic advertising market is gearing up for a $314.27 billion expansion between 2022 and 2026. Digital advertising took up 67% of the global ad revenue pie in 2022, and forecasts suggest it will elevate to 73% by 2028, hitting the 70% mark by 2024. It’s clear that businesses that aren’t leveraging programmatic[…]
How to Skyrocket Your Sales on the Web Through Remarketing Ads
By jackie Marketing, seo company auckland, Tech Nov 28, 2023
Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so they[…]
Ways AI is Transforming B2B Marketing
By jackie B2B marketing, Marketing, seo company auckland, Tech Nov 28, 2023
As the use of technology and artificial intelligence (AI) continues to spread across industries, there is no denying that its impact on B2B marketing has been both revolutionary and far-reaching. With AI’s ability to streamline data through predictive analytics and offer insight into customer behaviour, it has become an invaluable tool for those who strive[…]
The Rise of Visual Search
By Joel Payne digital agency, Marketing, Tech Aug 13, 2019
Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]