Digital Content Marketing Agency

Why is quality content important?

With Facebook about to reach 2 Billion active users, digital communications over social media are becoming an ever more important tool in online marketing. With it being a customer’s choice whether to click on an article or post on such social media channels, creating curated, quality content is an important tool through which to engage existing or potential customers and market your business.

With over 200 million people now using ad blocker software, not as many people are exposed to traditional advertising as they once were. Customers will not settle for low quality content that is duplicated, written poorly or clearly just there to push a product or service. Creating content that aligns with and explores your customer’s interests and lifestyle choices is key to drive engagement, if they are not engaged they have the choice to ignore or tune out any advertising or content that you may direct their way.

benefits of content marketing

Shareable Content drives brand awareness

Engaging content makes it more likely that you customers will want to share an article or post with their friends, increasing awareness of your brand organically.

Content is king for SEO

Quality content is becoming ever more important in SEO rankings for Google and other search engines.

Quality content drives conversions and sales

If your webpage content is unique and engaging, then online visitors will be more likely to stay on your page and have more reason to purchase your goods or services or sign up to your mailing list etc.

Quality content encourages brand loyalty and return customers

If online visitors are engaged and find something of value to them on your page then they will be more likely to return for more.

Quality Content and SEO

The phrase ‘Content is King’ is now commonly used in terms of SEO success. When deciding where to rank your webpage on their search engine, Google places a lot of weight on quality and unique content. Developing quality content which offers visitors information of real value and substance that is unique and encourages them to read on, is a key strategy in improving your webpages SEO rankings.

What we offer

According to the Content Marketing Institute, content marketing costs up to 62% less than outbound marketing, but generates over 3 times as many leads and drives higher conversion rates.

At Digital Squad, we focus on creating unique and quality content when developing your businesses digital marketing strategy. We work with you to create and develop a consistent style, storyline and distribution plan for your content marketing, focusing on subjects that are important to you and your customers.

Are you looking to start a blog or update your landing pages? The marketing world can be complex but we help you to simplify the process and put you in contact with our content specialists who are there to write engaging and unique copy that relates specifically to your brand and industry.

Why work with Digital Squad?

Unlike other companies, we pride ourselves on our honest, transparent and down to earth approach to digital marketing. We want to help down to earth approach to digital marketing. We want to help you achieve the result you need by minimising technical jargon and focusing on the long term.

When you work with Digital Squad, we treat you as a partner and our friendly, knowledgeable team are there to help your business evolve by creating a personalised digital marketing strategy that will ensure results.

If you have any questions about how content marketing could work for you, then get in touch with us today!

 

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