Leading Content Marketing Agency in Auckland

Yes!

Research says companies that apply content marketing are seeing around 30% higher growth rates than those that solely focus on their product/service.

Most customers don’t start as paying customers. Instead, they begin as people trying to find information.

For example, data shows that 47% of buyers would view 3-5 pieces of content before thinking of buying the product/service.

It might also be why companies with a blog would generate 67% more leads than those without one.

Content marketing also fuels overall growth.

Companies with a content strategy have a 30% higher growth rate than those without.

Moreover, the data shows that companies with a content strategy have a 5 to 10% better customer retention rate.

So, content marketing does work, and it should definitely be incorporated into your strategy.

In general, research has found that 74% of companies found that content marketing increased lead generation in quality and quantity and achieved 27.1% higher win rates and 18.1% higher quota attainment than those without a content strategy.

To determine whether or not it works for your brand, we need to define the success criteria.

Generally, a strategy is said to work if it supports your marketing and business goals.
Now it’s essential to define these things before assessing whether or not it works:

1. Your marketing goals
2. The key performance indicators (KPIs)
3. Your plan for gathering this performance information.
After answering these questions, you’ll have a blueprint to analyse the efficacy of your strategy.

Content marketing will cost you money, whether hiring someone to do it for you, researching, or promoting content. But is content marketing cost-effective? Data shows that content marketing costs 62% less than traditional marketing. Research further indicates that you generate approximately three times as many leads per dollar as conventional marketing.
All things considered, content marketing does not require a large budget upfront and is much easier to begin. In addition, your content can lead to more sales over time as you invest in gaining your customer’s trust and proving your value, as 60% of people are inspired to seek a product after reading content about it.

Here are the four basic steps to content marketing:

1. Content research and planning

In this planning stage, you must indicate the objective, evaluate the competitive landscape, identify gaps, and set the benchmark to formulate the content strategy. Then, determine the type of content you will create, by whom, which channels to use, how frequently you publish, etc.

2. Content Creation

Content creation is when you start creating content based on what you planned in the previous stage. At this stage, keyword research is an integral part of content marketing. It would help if you found relevant industry keywords and topics to create content.

3. Content Scheduling and Publishing

There are two ways you can do this, either schedule your content or you can manually post it. It is important to note that optimising your content is also important as this will make sure it gets the desired visibility and reach.

4. Analysis and Strategy Revision

At the end of the month, identify areas for improvement, and revise your strategy accordingly. This way, you keep improving with time, and your content marketing process becomes more effective.

The goals of your content marketing will structure the outline of your content marketing strategy. To identify your goals, you need to audit your current marketing strategies to see if anything needs to be improved. For example, your website gains a lot of monthly traffic but receives few conversions. So how would you tackle this issue with your content strategy?

From this problem, for example, you can outline your marketing goal.

On the other hand, some common examples of achievable content marketing goals can be to increase brand awareness, build a brand community, boost customer engagement, deepen customer loyalty, or nurture leads.

Understanding your target audience is necessary to tailor your content to meet customers’ interests and needs based on your buyer persona. This persona represents your ideal customer, which includes your ideal buyer’s demographics, motivations, and challenges.
Firstly, you must gather your customers’ demographics to craft this persona. For example, verify your customers’ ages, genders, and locations. To collect this data, you can use analytics programs like Google Analytics. Alternatively, you can send email surveys to your customers directly asking for this information. Then, you can also observe customer interaction with your brand to find buyers’ motivation and pain points. For example, you check buyer reviews or see what customers say about your brand on social media. Finally, look for similarities with what your customers say and act accordingly.

Keywords have become an essential element of content marketing strategy. Incorporating keywords can help you achieve higher rankings on search engines such as Google or Bing. Customers searching for specific things are more likely to come across your website when you utilise keywords.It is important to note, though, that keyword research is time-intensive. It will help if you begin your content marketing journey by first focusing on providing helpful content. Once you find the groove with your content marketing, then you can start to focus on keyword use. The good news is there are online tools that can assist you in finding trending keywords, such as Google Keyword Planner or Semrush.

Content marketing is about providing valuable information for your customers and targeted audience. Therefore, content marketers tend to make the most common mistake of developing content that is too focused on sales. When a brand focuses too much on sales, brands will risk coming off as only interested in getting sales, disingenuous, and not showing interest in their audience, ultimately de humanising the brand.

Another mistake is when there’s a lack of research into your audience. When we lack research on our audience, the content we’re creating will not be effective as our target audience might not relate to it. Instead, it would be best if you focused on trying to understand what content your customer wants. In addition, not using multiple forms of content distribution, a lack of evergreen topics, and not having enough CTAs are also common mistakes marketers tend to make.

The longevity of content marketing is a fair question to ask. It’s worth thinking about how the industry will change, but it’s also important to remember that content marketing has been around for a while, and there are good reasons for that.

Today, content marketing is highly influential, and there is a big chance that it will continue to be essential in the future, though there might be a format change. Content marketing may become more dynamic. With advancing technologies, marketers could dynamically alter content sections depending on the lead’s or customer’s characteristics.

The key is to be at the forefront of the content marketing conversation and keep up with audience interests.