Content Marketing Agency

Establish your business as an authority with informative, targeted content. Develop a content marketing strategy that follows your audience along the buyer’s journey and boosts your SEO efforts even further.


Generate inbound leads with the power of Content Marketing


In the past, businesses reached out to potential customers with paid advertisements and cold calls. Now, businesses don’t have to make as much effort – content marketing on your website and social media channels do the work for you. Rather than reaching out to potential leads and customers, you can bring them in.

Why Your Business Should Invest in Content Marketing

By developing content for each stage of the buyer’s journey, you can keep your audience engaged from the moment they are introduced to your company until they become loyal and active supporters. Content marketing works, and works for a fraction of the price of outdated, outbound marketing efforts.

2018 Content Marketing Statistics

The Power of Content Marketing


Content engagement builds trust

47% of buyers read 3-5 pieces of content before they buy

Insights and Expertise matter

Businesses with blogs on their website generate over 67% more leads

Higher Conversion Rates

60% of buyers are inclined to seek out a product after reading content about it

Unmatched Return on Investment (ROI)

Content marketing generates 3x more leads than traditional marketing efforts, but costs 62% less

Content marketing helps to move a larger audience along the buyer’s journey in a more cost-effective manner. Let Digital Squad use their expertise to create quality content that targets buyers every step of the way.

How Does Content Marketing Work?


In order to make sure that your business appears at the top of search results, you need to produce informative, engaging content that reaches your audience and helps them discover your business. Establish trust and demonstrate your value by giving your customers content that helps you answer your audience’s questions.

In addition to providing content to your website, your content marketing strategy may the following marketing materials:

Blog Posts
eBooks
White Papers
Case Studies
Social Media Content
User Generated Content

Generating and Converting Leads With High-Quality Content

Your potential customers do not know your business and the benefits you can offer to customers, but you can introduce yourself with different types of content.

Blog posts answer the questions that your audience is searching for online. When they see and click on your blog posts, they become familiar with your website and business. After reading blog posts and gathering data on these leads, the leads can sign up to receive updates, information on your brand, or more content. Informative content is key to building a list of leads that show interest in your business.

Free content like eBooks add value to your products. As you continue to build a relationship with leads through email and content marketing efforts, you inch the buyer along the customer journey until they take action and make the purchase.

User-generated content gives customers the opportunity to become loyal supporters and promoters of your business. Reviews, testimonials, and user-generated social media content provides proof to leads that similar buyers trust your brand and enjoy your products.  

Content Marketing Enquiry


Why Trust Digital Squad With Your Content Marketing Strategy


As authorities in SEO, we already provide content for clients to help them reach the top of search results. The more content you add to your page, the more likely you are able to reach the people who could potentially engage with your content and buy your products.

Step

01

Consultations to Boost Content Marketing Strategy

In order to create high-quality content that generates and converts leads, we will have to get to know your customers and what brings them to your content. When you pick up the phone and have a consultation with Digital Squad, we will review your current content marketing efforts and how you are reaching customers through content. We will discuss your different content options and how they can be used to target different demographics and buyer personas.

Step

02

Detailed Keyword Research

What are your customers looking for online? By conducting extensive keyword research, we can give you insight as to what your customers are searching for, and how you can create content that answer their questions, right on your website.

Step

03

SEO-focused Content

SEO and content marketing go hand in hand; 72% of marketers believe that creating high-quality content is the most effective way to boost SEO. A content marketing agency that doubles as an authority on SEO is a recipe for success. More blog posts and marketing materials reaching the top of search results means more traffic, leads, and customers.

Step

04

Tracking and Reporting

Building your business with content marketing is not a one-time effort; compounding blog posts that build more traffic over time accounts for 38% of website traffic. We provide monthly reports on your content marketing efforts to ensure that you are making the most of your content marketing efforts.