Leading Content Marketing Agency in Auckland
Content marketing services crafted by experts, for your business
UNLOCK THE POWER OF CONTENT MARKETING
Content Marketing That Makes an Impact
Gone are the days of cold calls and expensive advertisements; in today’s digital landscape, letting your potential customers come to you is the key to success. Content marketing allows your business to connect with your audience on a deeper level, fostering meaningful interactions and delivering real value to your business.
At Digital Squad, we create content for every stage of the buyer’s journey, ensuring your audience remains engaged from the first touchpoint through the end, where they likely become loyal advocates of your brand.
Content Marketing That Packs a Punch
If you are searching for the best content marketing services in Auckland, you’ve come to the right place. Our team of digital marketing experts is dedicated to elevating your brand’s online presence through a multi-channel approach, making sure content marketing remains an integral part of your marketing strategy.
Expect tailored content strategies where we craft customised content marketing strategies designed specifically for Auckland businesses. We understand the unique needs of the local market, which is always a plus. Deep dive into our data-driven approach where we leverage data and insights to create content that attracts and engages your Auckland audience, helping you achieve your business goals.
Content marketing is a cost-effective alternative to traditional outbound marketing efforts. Leverage an inbound marketing strategy that attracts today’s generation of buyers through Digital Squad, the leading content marketing agency in Auckland.
Digital Squad | Auckland’s Leading Content Marketing Agency
- Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House
- 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
- 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
- 2019 Best Finance Fintech Marketing Campaign
Australia/ New Zealand – SEMRUSH
- 2019 Best Destination Marketing Campaign
Australia/ New Zealand – SEMRUSH
- 2022 Winners of Best Integrated Marketing Company – SEMRUSH
2023 CONTENT MARKETING STATISTICS
Content Marketing Today
CONTENT BUILDS TRUST
If you are anything like the 50% of buyers in today’s online market, you are likely to consume 3-5 pieces of content before committing to a purchase.
Insights and Expertise matter
Having a blog post written by industry experts on your website can help generate 67% more leads.
Content marketing costs 62% less than traditional marketing strategies and creates 3x more leads than the latter.
WORTH THE BUDGET
In Auckland, an increasing number of brands are allocating a significant portion of their budgets towards content marketing initiatives.
Higher Conversion Rates
After consuming content about a product, 60% of buyers are likely to convert and complete their shopping journey.
CONTENT IS SUPREME
In Auckland, a staggering 72% of digital marketers have recognized relevant content creation as the prevailing and dependable SEO and lead generation tactic in today's landscape. Brands that increasingly invest in content marketing are not only witnessing higher conversion rates but also embracing the supremacy of relevant content creation as the foundation of modern SEO tactics.
In today’s digital world, these numbers speak volumes. Content isn’t just king; it’s the driving force behind trust, expertise, and cost-effective growth. At Digital Squad, we understand the power of content marketing and are here to help you harness it for your brand’s success.
How Does Content Marketing Work?
Informative and engaging content is essential for reaching your audience, helping buyers discover your business and appearing at the top of search results. Quality content establishes trust and showcases your business’s authority, providing solutions to your buyers’ problems.
In addition to filling out your website, a good content marketing strategy may also include the following marketing materials:
Harnessing High-Quality Content to Generate and Convert Leads
It’s essential to introduce yourself to your potential customers by using varied types of content. Doing so will allow them to get a full scope of what you have to offer.
Blog posts are great answers to customer search queries. When your customers search for questions online, we can answer them through a blog post that not only provides answers and solutions but also displays information about your site and business. Through blogs, they can be promoted to sign up and receive updates, information, or more content, allowing you to gather customer data and nurture qualified leads.
By providing lead magnets such as eBooks, you demonstrate yourself as a thought leader and a valuable source to potential customers. By building a relationship through content marketing and other equally effective strategies, you are able to guide the buyer along the customer journey until they finally convert.
Tap into user-generated content to encourage loyalty among customers, eventually leading them to promote your business for you. User-generated content, reviews, and testimonials show leads that buyers who are similar to them trust and enjoy your brand, building social proof.
Expert-led Content Marketing Services by Digital Squad
We are proven experts in providing SEO content to clients to help them top the search results. By adding the right content to your page, you are more likely to reach a customer base that will engage with your content and eventually make a purchase.
CONTENT MARKETING CONSULTATION
To create engaging content specific to your business, a thorough understanding of your customers and their motivations is necessary. When you speak to a member of the Digital Squad team, we'll review your existing content marketing strategy and how you are currently reaching out to your customers. We will then present the different options available to you, and how they can be used to target different demographics and buyer personas.
Detailed Keyword Research
Extensive keyword research is essential to understand what your customers are looking for online, and how you can provide the answers. Gain insights into the specific terms and phrases your target audience uses, and align your content marketing strategy with their needs.
SEO and content marketing are a synergistic duo, with 72% of marketers believing that quality content is essential to boosting SEO. Logically, a content marketing agency that is also an SEO authority, like Digital Squad, is sure to increase your chances of success. By having more of your content at the top of the search results, you can enjoy more traffic, leads, and customers.
CONTENT CREATION & OPTIMIZATION
The Digital Squad team crafts compelling content ideas and SEO-optimized content tailored to your target audience. We ensure that every piece of content is not only informative but also engaging, driving your audience to take action.
CONTENT DISTRIBUTION STRATEGY
While having top-notch content is essential, it's equally important to get it in front of the right audience. We develop a strategic content distribution plan that leverages various platforms and channels to maximize your content's reach and impact.
TRACKING AND REPORTING
Content marketing is an ongoing endeavour. Blog posts that compound traffic over time have been shown to account for 38% of all website traffic. Digital Squad provides monthly content marketing reports so that you can have full confidence that your efforts are paying off.
4-TIME AWARD WINNERS OF THE SEMRUSH AWARDS FOR BEST SEO CAMPAIGN ACROSS APAC
Work with Auckland’s leading Content Marketing Agency
Content Marketing FAQs
Content marketing focuses on creating valuable, consistent, relevant content to attract and acquire a targeted audience and drive profitable customer action.It doesn’t solely focus on product-specific info. Instead, content marketing includes educational materials that answer specific questions for your audience. Content marketing is the best way to give your product an edge, no matter how common.By educating them, a brand would become credible, becoming a resource on topics that matter to potential customers. As a result, your business is more likely to get discovered by the right audience and earn their loyalty and trust. In turn, your brand strengthens its customer relationships, grows an active and engaged subscriber base, and even increases its profits.
Research says companies that apply content marketing are seeing around 30% higher growth rates than those that solely focus on their product/service.
Most customers don’t start as paying customers. Instead, they begin as people trying to find information.
For example, data shows that 47% of buyers would view 3-5 pieces of content before thinking of buying the product/service.
It might also be why companies with a blog would generate 67% more leads than those without one.
Content marketing also fuels overall growth.
Companies with a content strategy have a 30% higher growth rate than those without.
Moreover, the data shows that companies with a content strategy have a 5 to 10% better customer retention rate.
So, content marketing does work, and it should definitely be incorporated into your strategy.
In general, research has found that 74% of companies found that content marketing increased lead generation in quality and quantity and achieved 27.1% higher win rates and 18.1% higher quota attainment than those without a content strategy.
To determine whether or not it works for your brand, we need to define the success criteria.
Generally, a strategy is said to work if it supports your marketing and business goals.
Now it’s essential to define these things before assessing whether or not it works:
1. Your marketing goals
2. The key performance indicators (KPIs)
3. Your plan for gathering this performance information.
After answering these questions, you’ll have a blueprint to analyse the efficacy of your strategy.
Content marketing will cost you money, whether hiring someone to do it for you, researching, or promoting content. But is content marketing cost-effective? Data shows that content marketing costs 62% less than traditional marketing. Research further indicates that you generate approximately three times as many leads per dollar as conventional marketing.
All things considered, content marketing does not require a large budget upfront and is much easier to begin. In addition, your content can lead to more sales over time as you invest in gaining your customer’s trust and proving your value, as 60% of people are inspired to seek a product after reading content about it.
Here are the four basic steps to content marketing:
1. Content research and planning
In this planning stage, you must indicate the objective, evaluate the competitive landscape, identify gaps, and set the benchmark to formulate the content strategy. Then, determine the type of content you will create, by whom, which channels to use, how frequently you publish, etc.
2. Content Creation
Content creation is when you start creating content based on what you planned in the previous stage. At this stage, keyword research is an integral part of content marketing. It would help if you found relevant industry keywords and topics to create content.
3. Content Scheduling and Publishing
There are two ways you can do this, either schedule your content or you can manually post it. It is important to note that optimising your content is also important as this will make sure it gets the desired visibility and reach.
4. Analysis and Strategy Revision
At the end of the month, identify areas for improvement, and revise your strategy accordingly. This way, you keep improving with time, and your content marketing process becomes more effective.
The goals of your content marketing will structure the outline of your content marketing strategy. To identify your goals, you need to audit your current marketing strategies to see if anything needs to be improved. For example, your website gains a lot of monthly traffic but receives few conversions. So how would you tackle this issue with your content strategy?
From this problem, for example, you can outline your marketing goal.
On the other hand, some common examples of achievable content marketing goals can be to increase brand awareness, build a brand community, boost customer engagement, deepen customer loyalty, or nurture leads.
Understanding your target audience is necessary to tailor your content to meet customers’ interests and needs based on your buyer persona. This persona represents your ideal customer, which includes your ideal buyer’s demographics, motivations, and challenges.
Firstly, you must gather your customers’ demographics to craft this persona. For example, verify your customers’ ages, genders, and locations. To collect this data, you can use analytics programs like Google Analytics. Alternatively, you can send email surveys to your customers directly asking for this information. Then, you can also observe customer interaction with your brand to find buyers’ motivation and pain points. For example, you check buyer reviews or see what customers say about your brand on social media. Finally, look for similarities with what your customers say and act accordingly.
Keywords have become an essential element of content marketing strategy. Incorporating keywords can help you achieve higher rankings on search engines such as Google or Bing. Customers searching for specific things are more likely to come across your website when you utilise keywords.It is important to note, though, that keyword research is time-intensive. It will help if you begin your content marketing journey by first focusing on providing helpful content. Once you find the groove with your content marketing, then you can start to focus on keyword use. The good news is there are online tools that can assist you in finding trending keywords, such as Google Keyword Planner or Semrush.
Content marketing is about providing valuable information for your customers and targeted audience. Therefore, content marketers tend to make the most common mistake of developing content that is too focused on sales. When a brand focuses too much on sales, brands will risk coming off as only interested in getting sales, disingenuous, and not showing interest in their audience, ultimately de humanising the brand.
Another mistake is when there’s a lack of research into your audience. When we lack research on our audience, the content we’re creating will not be effective as our target audience might not relate to it. Instead, it would be best if you focused on trying to understand what content your customer wants. In addition, not using multiple forms of content distribution, a lack of evergreen topics, and not having enough CTAs are also common mistakes marketers tend to make.
The longevity of content marketing is a fair question to ask. It’s worth thinking about how the industry will change, but it’s also important to remember that content marketing has been around for a while, and there are good reasons for that.
Today, content marketing is highly influential, and there is a big chance that it will continue to be essential in the future, though there might be a format change. Content marketing may become more dynamic. With advancing technologies, marketers could dynamically alter content sections depending on the lead’s or customer’s characteristics.
The key is to be at the forefront of the content marketing conversation and keep up with audience interests.