2017 Winner - World's best luxury wellness retreat
Escape Haven
Escape Haven has become known as a leader in the Bali yoga retreat and health escape market with its luxury accommodation, small classes and yoga instructors who have been handpicked as the best in their field. Escape Haven is a women’s yoga retreat with so much more to offer than just yoga. Each day you’ll find yourself plied with wellness treatments in an idyllic environment which was named as the best luxury wellness retreat of the year globally in the 2017 World Luxury Hotel awards and has been number 1 on Trip Advisor for 8 years running. You’ll have a choice of Ayurvedic treatments and massage, nutrition assessments, spa sessions, surfing lessons, meditation classes and of course, two 90 minute yoga classes each day in the purpose-built, air-conditioned studio as well as unlimited yoga at nearby yoga shalas too.. The gorgeous estate, experienced staff and world-class program offer women an incredible Bali healing adventure.
Escape Haven Integrated Campaign Case Study
Challenge
Escape Haven requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for luxury yoga retreats.
With a global market, development of an international SEO roadmap was required.
Process
We undertook the following steps to craft a far superior SEO strategy:
- comprehensive keyword research.
- competitor keyword rankings.
- competitor link-building strategy.
- established purchase intent for short vs long tail keywords.
- comprehensive technical and site architecture audit.
Results
- Escape Haven dominates SEO visibility for 25 most valuable (high volume and highest purchase intent) keywords in 3 international markets – New Zealand, Australia and USA.
- 136% growth in non-branded organic traffic in 12 months
- Due to overwhelming demand for yoga retreats, our client successfully launched another sister company, The Palm Tree House, to keep up with demand.
01
Initial Audit
We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.
02
Keyword and Competitor Research
We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.
03
On-page optimisation
Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.
04
Content Development and Link Building
Content Strategy Development and Link Building to establish client as market leaders.