• SEO Strategy and Campaign

    Escape Haven

2017 Winner - World's best luxury wellness retreat

Escape Haven


Escape Haven has become known as a leader in the Bali yoga retreat and health escape market with its luxury accommodation, small classes and yoga instructors who have been handpicked as the best in their field. Escape Haven is a women’s yoga retreat with so much more to offer than just yoga. Each day you’ll find yourself plied with wellness treatments in an idyllic environment which was named as the best luxury wellness retreat of the year globally in the 2017 World Luxury Hotel awards and has been number 1 on Trip Advisor for 8 years running. You’ll have a choice of Ayurvedic treatments and massage, nutrition assessments, spa sessions, surfing lessons, meditation classes and of course, two 90 minute yoga classes each day in the purpose-built, air-conditioned studio as well as unlimited yoga at nearby yoga shalas too.. The gorgeous estate, experienced staff and world-class program offer women an incredible Bali healing adventure.

 Get in touch with Digital Squad today to find out how we can also help your dominate your industry.

About Escape Haven


Challenge

Escape Haven requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for luxury yoga retreats.

With a global market, development of an international SEO roadmap was required.

Process

We undertook the following steps to craft a far superior SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.

Results

Following the research and audit process, we uncovered additional keywords with 25,000 monthly searches in top 3 key markets and designed a content marketing and internal linking strategy to target these missed opportunities.

We are currently in the early stages of our 12 month link building campaign and have already achieved an average organic traffic growth of 15-18% month on month.

Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.

Step no.

01

Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.

02

Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.

03

On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.

04

Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.