• Integrated Campaign Case Study

    Escape Haven

2017-2018 Winner - World's Best Luxury Hotel

Escape Haven


Winner of 2017 and 2018 World Luxury Hotel Awards, Escape Haven has become known as a leader in the Bali yoga retreat and health escape market with its luxury accommodation, boutique yoga classes and yoga instructors who have been handpicked as the best in their field.

We’re proud to have been working with the team at Escape Haven for the past 2 years on their SEO, Google Adwords, Facebook and Remarketing campaigns.

Escape Haven Integrated Campaign Case Study


Challenge

Escape Haven requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for luxury yoga retreats.

With a global market, development of an international SEO roadmap was required.

Primary objective was the reduction of cost per lead, improvement in quantity and quality of leads, and increase in occupancy rates.

Process

  • Ongoing link-building campaign to improve domain authority
  • WordPress site rebuild on SEO optimised framework and technical optimisation
  • CRO optimised landing pages
  • Define conversion goals, integrating GA with Google Ads and using machine learning to drive high conversion leads
  • Mapping customer touch points and setting up remarketing and Facebook campaign

Results

  • Escape Haven dominates SEO visibility for 25 most valuable (high volume and highest purchase intent) keywords in 3 international markets – New Zealand, Australia and USA.
  • 136% growth in non-branded organic traffic in 12 months
  • Due to overwhelming demand for yoga retreats, our client successfully launched another sister company, The Palm Tree House, to keep up with demand.