• Integrated Campaign Case Study

    Escape Haven

2017-2018 Winner - World's Best Luxury Hotel

Escape Haven

Winner of 2017 and 2018 World Luxury Hotel Awards, Escape Haven has become known as a leader in the Bali yoga retreat and health escape market with its luxury accommodation, boutique yoga classes and yoga instructors who have been handpicked as the best in their field.

We’re proud to have been working with the team at Escape Haven for the past 2 years on their SEO, Google Adwords, Facebook and Remarketing campaigns.

Escape Haven Integrated Campaign Case Study

Challenge

Escape Haven requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for luxury yoga retreats.

With a global market, development of an international SEO roadmap was required.

Primary objective was the reduction of cost per lead, improvement in quantity and quality of leads, and increase in occupancy rates.

Objectives included to increase organic traffic by 20% from the previous year and increase the overall number of bookings by 20% from the previous year

Process

  • Ongoing link-building campaign to improve domain authority
  • WordPress site rebuild on SEO optimised framework and technical optimisation
  • CRO optimised landing pages
  • Define conversion goals, integrating GA with Google Ads and using machine learning to drive high conversion leads
  • Mapping customer touch points and setting up remarketing and Facebook campaign
  • We used SEMRush Keyword Research tools to determine the highest value keywords in terms of search volume and estimated CPC
  • Made use of historical data from their Google Ads campaign to determine which keywords were most valuable in terms of generating enquiries and direct bookings 
  • Creation of visually appealing HTML 5 Ads to keep past users engaged within segmented remarketing audiences. 
  • Installation of Facebook’s Customer Chat Plugin to help increase the number of Facebook messages Escape Haven received and improve the website’s conversion rates.

Results

  • Escape Haven dominates SEO visibility for 25 most valuable (high volume and highest purchase intent) keywords in 3 international markets – New Zealand, Australia and USA.
  • 136% growth in non-branded organic traffic in 12 months
  • Due to overwhelming demand for yoga retreats, our client successfully launched another sister company, The Palm Tree House, to keep up with demand.
  • We improved rankings for 22 out of 24 target keywords
  • Escape Haven now rank on the first page for 18 out of 24 target keywords and in the first position for 4 high-value keywords
  • In terms of average position across all 24 target keywords, we improved 34.37 positions to 9.88 gaining 124 positions on aggregate.
  • 144% increase in qualified leads (comparing August 2018 to August 2019)
  • Increased estimated monthly organic traffic from 274 to 1.1k per calendar month (July 2018 vs August 2019)
  • For the year to date Escape Haven has run on over 98% occupancy. This success has meant that they’ve been able to increase their capacity by over 300%, acquiring five new villas over the past 18 months.