Unlock Success with Google Display Ads

Reach millions of potential customers on over 2 million partner websites with Google Display Ads.

Google Display Ads

What is The Google Display Network?

The Google Display Network is a dynamic platform that gives advertisers the ability to connect with a vast global audience while they browse online.

Unlike traditional advertising methods where users actively search for specific keywords, the GDN allows you to proactively engage with your audience as they navigate the internet. The Google Display Network gets results, primarily because advertisers utilise the visual impact of ads, making it an ideal choice for brand building. Furthermore, it offers advanced audience targeting capabilities, enabling you to pinpoint your ideal customers precisely.

One of the GDN’s standout features is its powerful remarketing ability. You can re-engage with individuals who have already shown interest by visiting your website, ensuring that no potential lead slips through the cracks.

Compared to Google Search, the Google Display Network offers a significantly larger potential audience, reaching 90% of global internet users. This means that businesses can compete for the same topics and keywords without the need for exorbitant budgets.

At Digital Squad, we bring our extensive experience to the table, having successfully launched countless Google Display Network Campaigns. We apply our in-depth knowledge of the platform, allowing us to craft tailored campaigns and strategies that engage the Google Display Network audience and drive conversions effectively.

Digital Squad | Auckland’s Leading Digital Marketing Agency

  • Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
  • 2019 Best Finance Fintech Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2019 Best Destination Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2022 Winners of Best Integrated Marketing Company – SEMRUSH

How Google Display Ads Work

The Google Display Network is designed to help you find the right audience for your ads, ensuring your message reaches them at the right moment. Its advanced targeting options empower advertisers to deliver their message effectively. Here are some advanced targeting opportunities that make this platform stand out:


The Google Display Network offers advertisers a variety of audience-targeting options, whether you're seeking to discover new customers or engage with your existing ones. Utilising 'similar audiences' and 'in-market' audiences allows you to zero in on individuals who are most likely to show interest in your business. Moreover, leverage your valuable data, such as remarketing lists, to reconnect with those who've visited your website but haven't converted yet.


Take advantage of the 'automated targeting' feature within the Google Display Network. It assists advertisers in identifying audiences with a high likelihood of converting, all based on the characteristics of your current audiences. Over time, this program becomes smarter, refining its ability to identify the audiences that work best for you. Additionally, the network offers automated bidding, which dynamically adjusts your bids to optimize ROI. The most successful Display Network campaigns seamlessly integrate automated targeting, bidding, and messaging to achieve the ultimate goal—maximizing conversions.

2023 Google Display Network Statistics

Why Google Display Network is a Winning Strategy

Cheaper Clicks

The Google Display Network offers an advantage with its practical advertising solutions. Compared to the average cost per click (CPC) of $2.69 on the search network, the Display Network boasts an impressively lower average CPC of just $0.63. This means you can stretch your advertising budget further and achieve more with your investment.

Significant Reach

Google owns the world’s largest online display advertising network. With its reach, Google Display campaigns have the ability to connect with 90% of users globally, enhancing your brand’s global presence.

Boost Brand Awareness

On average, consumers exposed to display ads are 155% more likely to search for brand-specific and segment-specific terms. By leveraging the Google Display Network, you not only promote your brand but also spark curiosity and interest among potential customers.

Greater Visibility

Remarketing on the Google Display Network offers exceptional benefits. Users who are retargeted on the platform are 70% more likely to convert. This means your marketing efforts don't just generate visibility; they also drive conversions.

Would you believe 98% of advertisers are missing out on paid online advertising, mainly due to a lack of understanding of the channel? Don’t be one of them. With help from the digital marketing experts at Digital Squad, you can leverage the power of the channel to meet your business’s specific goals.

Let’s Talk Google Display Network

What Google Display Ads Can Do For Your Business

Reach a large audience with a low cost per click
Leverage different pricing models to get the most for your budget
Re-engage customers with Google’s remarketing feature
Build your brand with visual ads

Trust the Experts For Your Google Display Campaign

At Digital Squad, we’re experts in digital marketing with extensive experience in implementing campaigns on the Google Display Network. We are results-focused and know how to use the channel to generate quality leads and conversions for your business. Here is our proven approach to Google Display Network campaigns.

Central to any successful digital marketing campaign is the identification of the target buyer persona(s). At Digital Squad, we ensure an in-depth understanding of your business’s ideal customers through consultations with business owners or marketing managers before we even begin. The insights gained during these consultations inform our audience targeting and messaging strategies.

Based on our discussions, we thoroughly research your target audiences, or audiences, to ensure the Display Campaign ads grab their attention. We continuously test creative and messaging throughout the campaign to identify what’s working best in terms of driving conversions.

Before launching the campaign, we will discuss your budget and provide you with an idea of how many clicks and conversions you would expect to get within that budget. Through continuously tweaking the campaign, we ensure that we are getting the most out of your budget. We ensure every element of the campaign is tracked precisely and transparently so that you know where your budget is being spent.

Before launching the campaign, we will discuss your budget and provide you with clear expectations regarding clicks and conversions within that budget. Through continuously tweaking the campaign, we ensure that we maximise the value of your budget. We ensure every element of the campaign is tracked precisely and transparently so that you know where your budget is being spent.

Conversion tracking lets us know what creatives and campaigns are driving the most leads, allowing us to refine our strategies. As with any Google Display Network campaign, we set up comprehensive tracking so that we can effectively monitor enquiries and gain an understanding of what is working in the campaign and areas of improvement.

At Digital Squad, our commitment doesn’t end with a campaign launch. We work closely with our clients to ensure we are consistently meeting their campaign expectations. Every client receives a monthly Google Display Network and Google Analytics report, outlining the most important metrics such as impressions, clicks, cost per conversion, bounce rates and session times. We summarise the campaign data into a simple, easy-to-read format so that you are aware of the campaign performance, and are happy to answer any questions that you have.

Google Display Ads Enquiry

    Google Display Ads FAQs

    The Google Display Network (GDN) is a versatile advertising platform that allows businesses to reach a vast global audience as they browse the internet. Unlike traditional search-based advertising, the GDN lets advertisers engage with users proactively through visually impactful ads. This platform offers advanced audience targeting capabilities, making it ideal for brand building. It also includes powerful remarketing features to re-engage with users who have previously visited your website.

    Google Display Ads are designed to connect your message with the right audience at the right time. Key targeting options include:

    • Audiences: You can target new or existing customers using options like ‘similar audiences’ and ‘in-market’ audiences. Remarketing lists can also be used to reconnect with users who have visited your site.
    • Automation: The GDN offers automated targeting, which identifies audiences likely to convert based on your current audiences. It also provides automated bidding to optimise return on investment (ROI).

    In 2023, the Google Display Network continues to be a winning strategy with:

    • Lower average cost per click (CPC) compared to search networks, making it a cost-effective option.
    • A significant reach, connecting with 90% of global internet users, enhancing brand visibility.
    • Increased brand awareness, with users exposed to display ads being 155% more likely to search for brand-specific terms.
    • Remarketing on the GDN leading to a 70% higher conversion rate for retargeted users.

    Google Display Ads provide several advantages, including:

    • Cost-efficiency with lower CPC compared to search networks.
    • Extensive reach, connecting with a global audience.
    • Enhanced brand awareness and visibility.
    • Effective remarketing capabilities to re-engage potential customers.

    To maximise the effectiveness of Google Display Network campaigns, businesses should follow a strategic approach:

    • Conduct buyer persona research to understand their target audience.
    • Continuously research and test creative and audience strategies to grab audience attention.
    • Optimise bid strategies to get the most out of the budget.
    • Identify placements to exclude to ensure efficient budget allocation.
    • Implement conversion tracking to refine strategies based on performance.
    • Regularly monitor and report campaign performance for ongoing optimisation.

    Partnering with digital marketing experts, like Digital Squad, can be beneficial because we bring extensive experience and expertise to the table. As digital marketing experts, we can help with:

    • In-depth audience research and targeting
    • Creative and messaging optimisation
    • Efficient budget management and bid strategies
    • Comprehensive conversion tracking and reporting
    • Ongoing campaign optimization to meet business goals