Overview of Inbound Marketing

By Shane Content Marketing Comments Off on Overview of Inbound Marketing

inbound marketing

What is inbound marketing?

Inbound marketing is a customer-centric strategy that attracts prospects to your business.

Unlike traditional marketing methods, new tactics are geared toward creating brand awareness that will bring in the right leads and develop customer relationships.

This will lead to a stronger influence on the buyer’s future decisions. Inbound marketing is cheaper and more effective than traditional outbound marketing and when the techniques are utilised correctly, creates a significant increase in leads.

Inbound marketing strategies


To start a relationship with a business, customers will follow a course that begins with drawing new traffic to your website through search engine optimisation (SEO).

SEO comprises creation of content and SEO the content using effective words, titles, and link wording.

Through well-structured design, social publishing, and keyword tracking and analysis, your business will easily attract customers and will instantly influence buyers.

Paid search

A competitive market poses threats for web visibility and the fastest technique for acquiring loyalty is paid search.

Using paid search will significantly increase the Google index of your website and dominate in Google rankings.

Two different types of campaigns are cost-per-click (CPC) advertisements or cost-per-impression (CPM) advertisements.

These are both designed to make it easier for users to find your business.

Reputation management

Reputation management allows control of the online conversation by influencing search results.

SEO is central to reputation management.

An example of an SEO tactic is ranking multiple targets in which steps are taken to ensure that honest comments rather than inaccuracies are visible from search results.

In the long run, reputation management is the best technique that will help to preserve a positive connection with customers.

Lead generation landing page

Landing pages is a simple and very effective strategy for inbound lead generation because it keep your customers coming back to your website.

A lead generation landing page would include a form for visitors to fill out.

They would then receive your offer and become leads. This technique is a simple way to create opportunities to capture and stimulate customer’s interests in your products and services.

E-mail marketing

It is important to build an e-mail list to drive customers along your buying cycle.

If you are running an online store for your business, send them automated e-mails to market your products.

Email marketing software, CRM and workflows are available software’s that are designed to deliver automated emails and make effective sales calls.

It is crucial to be concise in emails and to use call to actions in order to remind them of items they have left in the cart or cater to their needs personably and increase the chance of response.

Using this technique helps to boost your engagement with customers.

Social media

Social media creates personalization and community engagement.

Ultimately, social media enhances overall user experience.

With customer behaviour shifting from in-store to online, the customer experience becomes crucial to minimising your business risk in the future.

Creating interaction with customers through allowing comments on your website via social media opens up the avenue for expanding your business. In the business landscape today, social media can constantly create value for your company.

Through social media, your customers actively interact and promote your brand.

Strategize and execute an effective inbound marketing plan with Digital Squad, your digital marketing company Auckland.


Recommended Reads:

How Facebook Marketing Moves Customers Through the Sales Funnel

Effective Link Building Strategies for 2018

Increase Your Conversion Rate with Simple Psychology

Helping Small Businesses Grow and Adapt with Marketing Automation


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