The platform hosts more than 34 billion photos a day, making it one of the biggest social media communities for businesses to market to. Are you on it?
What Is Instagram Advertising?
Social media has become the go-to channel for modern businesses looking to engage their audience online. Instagram is the quickest growing social media platform, with a user base that has continued to grow at an exponential rate over the past few years.
With a significant number of users who are actively engaging with brands on the channel, Instagram Advertising is an effective alternative to the more traditional marketing strategies that consumers are becoming immune to. Instagram offers advertisers a wide range of marketing tools and ad types that can be tailored to target specific groups.
At Digital Squad, we’ve executed a number of effective Instagram Advertising campaigns. We can apply our in-depth knowledge and experience of the platform to develop a campaign for your business that engages your audience and generates sales.
Instagram Business Advertising
2019 Powerful Instagram Stats
Showcase Your Products
60% of Instagram users say that they discover new products on the platform
75% of Instagram users take action after being inspired by a post
Tell Your Story
200 million Instagram users actively visit business profiles every day
Reach Browsing Users
Instagram users spend on average 53 minutes a day on the Android Instagram app
Instagram has grown rapidly since its launch in 2013 and now has over 800 million users. Leverage the power of the platform, with help from the digital marketing specialists at Digital Squad.
Instagram Marketing Best Practices
Instagram Advertising is simply the practice of paying to post sponsored content on the platform with the aim of reaching a larger, more targeted audience. It is commonly used by advertisers who want to:
Instagram Advertising is particularly effective for advertisers who want to reach a younger audience, with its main demographic being between 18 and 29. However, a significant number of 30 to 49-year-olds are also regular users of the platform. Even if this is not the specific target market that you are aiming to engage, you can still use the platform for advertising as Instagram gives advertisers the ability to choose the target audience that they want to reach.
Targeting can be defined from gender to age, location, interests and behaviour. As Instagram is owned by Facebook, the platform applies the sophisticated targeting technology that has been developed by Facebook to ensure ads are shown to the most appropriate audience
What Instagram Advertising Can do for your Business
Let’s Talk Instagram Marketing & Advertising
Visual content is extremely important for engaging online users. As such, more and more businesses of all sizes are using it in their strategy. Instagram is the ideal platform for communicating with an audience in a visual way through sharing photos and short videos. Businesses using Instagram as part of their digital marketing campaign are seeing significant benefits from the channel.
Leave Your Instagram Advertising Campaign to Us
Your Instagram Marketing Agency
At Digital Squad, we have a team of digital experts with their own specialisations in a range of online channels. Applying our expertise, we offer a full range of digital services to our clients. We can run Instagram Advertising as a standalone campaign or as part of a wider digital strategy. We are a results-driven agency and know how to use Instagram to its full potential so that it generates results for our clients. The following is our typical approach to an Instagram Advertising campaign.
No digital campaign can succeed without a comprehensive understanding of the target audience. That’s why the first step for any Instagram campaign is to identify the buyer persona, or personas, to target. We do this through an in-depth consultation with our client. This can be with the business owner or marketing manager, where we will ask the questions that we need to in order to gain in-depth insight into the ideal audience for a campaign.
During our initial consultation, we not only identify who the target audience is, but we also work out what drives and motivates them to choose our client’s products or services over their competitors. This information informs the key messaging and creative that will resonate with the audience and move them through the buyer journey to conversion. We come up with several versions of creative so that we can test the most effective elements throughout the campaign and optimise it accordingly.
Based on the budget set by our client, we will predict the results that we are likely to expect. We ensure the budget is being used to its full potential as the campaign runs by tracking, analysing and optimising each element of the Instagram Advertising campaign. We guarantee transparency at every stage of the campaign so that our clients are aware of how and where their budget is being spent.
At Digital Squad, we know the importance of tracking campaigns effectively to ensure we know exactly what is working. As part of any Instagram Advertising campaign, we ensure comprehensive tracking is set up so that we not only know how the ads are performing on the platform but also how the users are interacting with the website once they click through from Instagram. By doing this, we have a deeper understanding of the campaign that we can apply when we are optimising it.
We are committed to meeting and exceeding our client’s campaign expectations. In order to ensure the campaign is performing as both parties expect it to, we provide a monthly Instagram and Google Analytics report that outlines key metrics such as impressions, clicks, cost per conversion, bounce rates and session times. All the data that we send is presented in a way that is easy to digest so that our clients can fully understand how the campaign is performing.