Australasia's Largest Cleaning Franchise
Jim's Cleaning
Jim’s Cleaning is Australasia’s leading home and commercial cleaning service with services available in every state and a top class reputation.
They cater for both home and business owners and provide 6 specialist cleaning divisions to ensure that your home, car or commercial property is clean from top to bottom, inside and out.
Jim’s pride themselves on our enthusiasm to perform and complete the best job possible for you.
About Jim's Cleaning
Challenge
Jim’s Cleaning requested we initiate a Google Adwords Marketing campaign for the NZ market.
Working in a set budget, they challenged us to forecast conversion rates, leads and cost per acquisition.
Process
We undertook the following steps to craft a far superior Google Adwords Marketing strategy:
- comprehensive keyword research.
- competitor keyword rankings.
- competitor link-building strategy.
- established purchase intent for short vs long tail keywords.
- comprehensive technical and site architecture audit.
Results
Successfully achieved target leads from Month 1 onwards with record numbers month on month since mid 2017.
Activity for franchisees are at unprecedented record levels which have consequently lead into a secondary (and also record breaking) franchise sales campaign.
Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.
01
Initial Audit
We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.
02
Keyword and Competitor Research
We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.
03
On-page optimisation
Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.
04
Content Development and Link Building
Content Strategy Development and Link Building to establish client as market leaders.