The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ intent. And aligning the keywords with the right page makes it easier for the site to rank high on the search results.
Benefits of keyword mapping
Keyword mapping offers a number of benefits, including:
- Improved search engine rankings: Using keyword mapping enables the search bot to understand what your website is about — and what you’re trying to say. Which could improve your website search engine rankings and attract more prospects.
- Increased traffic: The more your web page appears on top of the search engine result pages, the better the chances that your target audience will find you. Thus increasing traffic to your website.
- Better user experience: Creating more useful and accurate content with the support of keyword mapping will be helpful, when it comes to targeting your customers. It can improve the user experience and make visitors want to spend more time on your site.
- Reduced keyword cannibalization: If there are multiple pages of your site aiming at the same keyword , what we term here as keyword cannibalization takes place. Which will confuse search engines and push them down the list. Using keyword mapping helps ensure that no two keywords point to the same relevant page and eliminate the possibility of keyword cannibalization.
How to create a keyword map
Creating a keyword map is a relatively straightforward process. Here are the steps involved:
- Conduct keyword research: The first step is to conduct keyword research to identify the keywords your target audience uses to search for information online. You can use a variety of tools to conduct keyword research, such as Google Keyword Planner and SEMrush.
- Categorize your keywords: Once you have a list of keywords, categorize them into groups of related topics. This will help you to identify the main topics that your website should cover.
- Assign keywords to pages: Once you have categorized your keywords, assign them to specific pages on your website. Make sure to assign each keyword to the most relevant page.
- Optimize your pages: Once you have assigned keywords to pages, optimize your pages for those keywords. This includes using the keywords in your page titles, headings, and throughout the content of your pages.
Examples of keyword mapping
Here are a few examples of keyword mapping:
- Example 1:
- Main topic: SEO
- Subtopics: keyword research, on-page SEO, off-page SEO
- Keywords: SEO tips, SEO checklist, how to improve SEO
- Example 2:
- Main topic: eCommerce
- Subtopics: online shopping, product pages, checkout process
- Keywords: best eCommerce platforms, how to create an eCommerce website, tips for increasing eCommerce sales
- Example 3:
- Main topic: Food and beverage
- Subtopics: recipes, cooking tips, restaurant reviews
- Keywords: how to cook chicken, best restaurants in San Francisco, healthy recipes
Keyword mapping is an important part of SEO. By carefully aligning your keywords with relevant pages on your website, you can improve your website’s chances of ranking higher in search results and reaching more potential customers.
Here are a few additional tips for keyword mapping:
- Use a variety of keyword research tools: There are a number of different keyword research tools available. Don’t rely on just one tool for your keyword research. Use a variety of tools to get a more complete picture of the keywords that your target audience is using.
- Consider user intent: When assigning keywords to pages, consider the user intent behind each keyword. What are users trying to find when they search for a particular keyword? Make sure to assign keywords to pages that provide the information or products that users are looking for.
- Use long-tail keywords throughout your website: Long-tail keywords should be used throughout your website, not just in your page titles and headings. This will help you to rank for a wider range of keywords and