LinkedIn Ads Marketing Agency in Auckland
Boost your revenue with our expert LinkedIn advertising strategy.
LinkedIn Ads Strategy by Award-Winning Digital Squad
In 2022, LinkedIn’s “eligible” audience in New Zealand was equivalent to over 61% of the total population. The platform restricts its users to people aged 18 and above, who are some of the most engaged and active social media users on the planet. Actively connecting with professionals, discovering new businesses and engaging with content, LinkedIn users are an absolute gold mine for B2B marketing.
Studies show that the average buyer needs to see 10 pieces of content before making a final purchasing decision, and on LinkedIn, users consume content with intent. Using LinkedIn ads, we help our clients reach their target audience with impactful content that speaks to their motivations and objections at their specific stage in the buyer journey, nurturing prospects from awareness to consideration and evaluation, through to conversion.
Digital Squad | Auckland’s Leading LinkedIn Marketing Agency
- Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
- 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
- 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
- 2019 Best Finance Fintech Marketing Campaign
Australia/ New Zealand – SEMRUSH - 2019 Best Destination Marketing Campaign
Australia/ New Zealand – SEMRUSH - 2022 Winners of Best Integrated Marketing Company – SEMRUSH
THE LATEST LINKEDIN MARKETING STATISTICS
The Power of LinkedIn Ads
B2B Platform of Choice
94% of B2B marketers on social media use LinkedIn to publish content - are you missing out?
HUGE EARNING POTENTIAL
LinkedIn is the top platform for B2B lead generation, with 45% of LinkedIn users holding senior decision-making positions.
ACTIVE AND ENGAGED AUDIENCE
50% of B2B web traffic generated by social media comes from LinkedIn - users are actively looking for information on the platform.
DIRECT COMMUNICATIONS
InMail has a 300% higher response rate than email - be heard by the people who matter.
LinkedIn is where professional movers and shakers are looking to consume content. Think CEOs, VCs, directors and other decision-makers who are looking for vendors just like you.
How Do LinkedIn Ads Work?
At the core of LinkedIn’s ads strategy lies content. At Digital Squad, we can help create the winning content strategy that your audience has been waiting for, generating traffic back to your site.
We discover which users to target through:
LinkedIn’s slogan tells no lies – the platform truly allows you to market to those who matter in the B2B world. The platform’s sponsored content, sponsored InMail, and text ads help you reach the world’s largest network of influential professionals, driving traffic, generating leads, and making powerful connections. LinkedIn marketing is an essential tool for any B2B vendor looking to meet their goals.
LinkedIn’s unique sponsored InMail feature allows you to reach out to leads in a personal way, while sponsored pieces of content act as native advertisements that your audience will relate to. Used alongside simple text ads, you can reap the benefits of the world’s largest professional networking platform. Look to a reputable LinkedIn marketing agency to help you obtain results, like Digital Squad, who can help you reach who matters.
How Digital Squad Helps Businesses with LinkedIn Marketing
We understand the importance of lead quality over quantity. That’s why we focus on delivering highly valuable and qualified leads. Through advanced targeting, we identify users who have already expressed interest in your brand or industry. By engaging with this receptive audience, you’re more likely to receive positive responses and conversions.
LinkedIn is a platform where professionals seek valuable content to enhance their knowledge and skills. To foster deep engagement, we craft content that addresses pain points, answers common questions, and helps people perform their jobs more effectively. By providing valuable insights and solutions, we not only keep your audience happy but also position your brand as a valuable resource in your industry.
We recognise that small and medium-sized enterprises (SMEs) play a vital role in today’s business landscape. Our LinkedIn marketing strategies are designed to elevate your SME as a leader in your field.
There are three types of thought leadership you can consider working into your content plan: industry thought leadership (your perspective on current issues). organisational thought leadership (your company ethos) and product thought leadership (providing the best solutions to your clients). By establishing your brand as a thought leader, you’ll gain credibility and authority.
Digital Squad excels in running targeted LinkedIn ads that will reach exactly those who matter.
Leveraging the power of paid advertising, we can amplify your reach and target the most relevant LinkedIn users. Whether you’re promoting products, services, thought leadership content, or response-generating InMail, our sponsored posts get you straight to the heart of it.
Sponsored content on LinkedIn should not be underestimated – InMail, for example, generates a 300% higher response rate than conventional email tactics!
Content is at the heart of effective LinkedIn marketing. Our team of content experts will collaborate with you to create compelling and informative content that resonates with your target audience. Some LinkedIn content ideas for publishing or sharing include articles, infographics, videos, or other formats, all of which will help you connect with your audience on a deeper level.
Kickstart Your LinkedIn Ads Strategy Today
LinkedIn Ads FAQs
LinkedIn Ads involves using paid advertising on LinkedIn to reach a targeted audience of professionals. It’s important for businesses, especially those in the B2B sector because LinkedIn provides access to a highly engaged and influential user base. This platform is ideal for building brand authority, generating leads, and making valuable connections with decision-makers.
LinkedIn is attractive for B2B marketing because of its high-quality user base. Over 94% of B2B marketers on social media use LinkedIn for content distribution. Additionally, 45% of LinkedIn users hold senior decision-making positions, making it a prime platform for lead generation.
Digital Squad specialises in LinkedIn Marketing by tailoring strategies for true engagement. We focus on delivering valuable and qualified leads through advanced targeting, ensuring businesses connect with receptive audiences. We also craft content that addresses pain points and positions brands as thought leaders in their industries. Moreover, they excel in running targeted LinkedIn ads to amplify reach and leverage the power of paid advertising.
LinkedIn’s sponsored InMail feature allows businesses to send personaliwed messages directly to LinkedIn users. It is a highly effective way to engage with leads and prospects in a personal manner, often resulting in a 300% higher response rate than traditional email tactics.
Businesses can expect a range of positive outcomes, including increased brand visibility, lead generation, improved engagement with a highly targeted audience, and higher conversion rates. Digital Squad’s tailored strategies aim for quality leads over quantity, ensuring that businesses see a tangible return on investment.
Yes, Digital Squad recognises the importance of SMEs and offers strategies designed to elevate them as leaders in their respective fields. By establishing SMEs as thought leaders and using sponsored marketing campaigns, Digital Squad can help SMEs gain credibility and authority in their industries.