LinkedIn Marketing

Market to who matters. Place targeted ads and quality content in front of professionals and decision makers who are ready and waiting to engage with you.

LinkedIn Marketing Specialists

Audiences on LinkedIn are looking to you for answers. LinkedIn users are actively trawling the social media platform to connect with professionals, discover new businesses and consume engaging content. The average buyer needs to see 10 pieces of content before making a final purchasing decision, and on LinkedIn, users stay, not scroll.

2019 LinkedIn Marketing Statistics

The Power of LinkedIn Marketing

Targeted appeal

LinkedIn is the top platform for B2B lead generation, with 45% of LinkedIn users holding upper management roles

B2B Platform of Choice

94% of B2B marketers on social media use LinkedIn to publish content - are you missing out?

Active and engaged audience

50% of B2B web traffic generated by social media comes from LinkedIn - users are actively looking for information on the platform

Direct communications

InMail has a 300% higher response rate than email - be heard by the people who matter.

LinkedIn is where CEOs, VCs and directors invest time in engaging with quality content. Make the most of this B2B goldmine with a detailed LinkedIn marketing strategy.

How Does LinkedIn Marketing Work?

At the core of LinkedIn marketing lies content. Digital Squad can create and plan content that will truly mean something to your audience, generating traffic back to your site.  

We discover which users to target through:

Demographic information (age, location, etc.)
Industry type
Professional interests

As LinkedIn’s own slogan proclaims, the platform allows you to market to who matters. The platform’s sponsored content, sponsored InMail and text ads help you reach the world’s largest network of influential professionals, driving actions that are relevant to your business. With the power to generate leads, drive website traffic and build brand awareness, LinkedIn marketing is a powerful tool getting to the core of your objectives.


Sponsored content are native advertisements that will strike a chord in your highly engaged audience, while sponsored InMail allows for a personal touch. Used alongside simple text ads, you can reap the benefits of reaching out to the world’s largest platform of business movers and shakers. Look to a professional LinkedIn marketing agency to help you obtain results – Digital Squad help you reach who matters.

How Digital Squad Helps Businesses with LinkedIn Marketing

We get you leads that are highly valuable and qualified, approaching you with an already-present interest in your brand.

People head to LinkedIn wanting to find informative content, so content that helps people perform their jobs better, address pain points or answer common questions will be sure to perform well.

LinkedIn is where experts speak up – by crafting enriching content, we help establish your brand as a leader in your field.

There are three types of thought leadership you can consider working into your content plan: industry thought leadership (your perspective on current issues). organisational thought leadership (your company ethos) and product thought leadership (providing the best solutions to your clients).

LinkedIn allows you to target your messaging to those who matter – decision makers, CEOs, VCs and other higher-ups. From response-generating InMail to valuable content, our sponsored posts get you straight to the heart of it.

Sponsored content on LinkedIn should not be underestimated – InMail, for example, generates a 300% higher response rate than conventional email tactics!

Our LinkedIn content plan is designed to integrate beautifully with your overall content marketing strategy, helping to drive engagement and traffic from every angle.  

Some LinkedIn content ideas for publishing or sharing include your company page, groups, InMails and other people’s content.

Of course, we can’t forget the core purpose of LinkedIn: to connect professionals. With a strong network of influential people, you can make sure your advertising efforts go even further.

Your own LinkedIn profile will also play a part in branding efforts, so make sure you are creating and engaging with content yourself. A well-optimised profile will also help with your overall branding and marketing efforts.

Get Started with LinkedIn Marketing