Remarketing and Retargeting Agency

Convert past website visitors into leads and customers

What is Remarketing?

Remarketing uses targeted ads that keep your brand at the forefront of potential customer’s minds. By showing your business to customers two to three times online, they are more likely to make a purchase. Research shows that over 70% of marketers use PPC remarketing ads to increase brand awareness, proving the benefits of remarketing.

Digital Squad | Auckland’s Leading Remarketing and Retargeting Agency

  • Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B
  • Marketing Category, held at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
  • 2019 Best Finance Fintech Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2019 Best Destination Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2023 Winners of Best Integrated Marketing Company – SEMRUSH

How Remarketing Works

Not everyone who visits your website becomes a customer. Many of them are likely just browsing, coming across your social media, or seeing your website by chance. Perhaps they see an ad, blog post, or other content that appeals to them, but it’s not a guarantee that they are ready to purchase straight away. The good news is that it’s not a lost cause. Even if these prospects don’t leave their details on your site or subscribe to your mailing list, we can still retarget them using data.

Website visitors leave data when they interact with your content, allowing us to tap into it and set up targeted ads that directly relate to their interests and past behavior. Think of it as a nudge for them to further engage with your brand.

Where do remarketing ads show up?

Remarketing ads will show up seamlessly across websites as the user goes about their usual online activity. This may be in the form of a Facebook or Instagram ad or on Google, ensuring that your brand is top of mind. By using Google AdWords to remarket, you have the chance to advertise on over 2 million websites which is a huge opportunity for your business. At Digital Squad, we specialise in remarketing campaigns that connect your business to interested individuals, converting them into valuable leads and loyal customers.


Why Remarketing is Effective

More Clicks

The average click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a display ad.

Enjoyable Customer Experience

One in four customers enjoy seeing remarketed ads because it’s relevant and remind them of an item or service they are interested in.

Higher Conversion Rates

By seeing a retargeted ad, a customer who has abandoned their shopping cart is 26% more like to return to it and complete their order.

Increased Revenue

Three out of five customers who see remarketed ads will actually ADD more products to their shopping cart. On average, a potential customer targeted by a remarketing campaign tends to spend 67% more on their next purchase.

Experience the benefits of remarketing done by Auckland’s leading digital marketing agency.

What Remarketing Means For Your Business

Our remarketing services are proven to help reengage potential customers and maximise conversions for your business. Boost your online advertising campaigns with Digital Squad’s expertise and cutting-edge strategies, such as:

Our remarketing services are proven to help reengage potential customers and maximise conversions for your business. Boost your online advertising campaigns with Digital Squad’s expertise and cutting-edge strategies, such as:

Drive Targeted Engagement: We specifically target your audience in Auckland, reaching out to users who have previously shown interest in your products or services. By staying top-of-mind, we increase the chances of conversion.

Boost ROI: Our remarketing techniques are designed to optimise your return on investment. By tailoring ads to specific segments of your audience, we ensure that your advertising budget is utilized effectively, leading to higher conversion rates.

Personalised Messaging: With our remarketing services, we deliver personalised messages that resonate with your target audience. By showcasing relevant products or promotions, we create a compelling experience that drives action.

Multi-Channel Remarketing: We leverage various platforms, including Google Ads, social media platforms, and email marketing, to reach your audience at multiple touchpoints. This comprehensive approach ensures maximum visibility and engagement.

Continuous Optimisation: Our team of experts continually monitors and optimises your remarketing campaigns to ensure the best performance. We analyze data, adjust targeting parameters, and refine ad creatives to drive results and optimise your funnel.

Remarketing helps you bring back customer interest and redirect leads to your website. When previous visitors return to your website, they are more likely to:

Drive traffic and engagement to your site

Trust Auckland’s Leading Remarketing Agency

Digital Squad is an award-winning remarketing and retargeting agency in Auckland and Semrush winner of the Best Integrated Marketing Agency in 2022. We are laser-focused on generating relevant leads for your business through our proven remarketing strategies.



Consultations with Remarketing Experts

We begin by conducting an in-depth consultation with you to understand your previous marketing efforts, allowing us to craft a remarketing campaign that captures lost leads.



Data-Driven Retargeting

You could be sitting on a goldmine of data and not even know it. We specialise in collecting, analysing, and utilising valuable data to improve the effectiveness of your campaign.




We don't believe in a one-size-fits-all approach. Digital Squad employs advanced audience segmentation techniques to target users based on their behaviour and interests. This ensures that your remarketing efforts are hyper-targeted, increasing the chances of conversion. We'll help you identify and reach the most receptive audience segments.




Our team of creative professionals will craft personalised ad creatives that resonate with your target audience. We understand the importance of delivering the right message at the right time to re-engage potential customers effectively. By tailoring ad creatives to your specific audience segments, we increase the likelihood of conversion.




Digital Squad is Auckland's top SEO agency. We conduct thorough keyword research and SEO strategies to display your remarketing ads at the most engaging and effective time.




Continuous improvement is at the core of our remarketing strategy. We conduct A/B tests on various ad elements to identify what resonates best with your audience. Our data-driven approach ensures that we optimise your remarketing campaign over time, resulting in higher ROI and better engagement. We provide you with monthly reports to continuously develop your remarketing strategy for optimal success.

Remarketing and Retargeting Powered by Digital Squad

Remarketing Enquiry

Get ahead of your competition with our Remarketing and Retargeting Services. Contact Digital Squad today to discuss how we can help unlock missed opportunities in your marketing funnel and grow your business.

    Remarketing and Retargeting FAQS

    Even if you don’t know the definition of “remarketing,” you’re probably familiar with the concept. Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion.
    For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing. Using the email addresses provided by customers in their account, you can remarket by sending emails reminding them about those products, helping prevent cart abandonment.

    Remarketing is an important part of digital marketing because the customer journey takes time. Most shoppers don’t discover a new brand, choose some of its products, and complete their purchase all in the same session. Many potential customers will take time to consider a brand or product, by browsing elsewhere online or by reading customer reviews, before they make their decision.
    During this process, you want shoppers to remember your brand, so that once they decide to make their purchase, your brand is top of mind. With remarketing, relevant display ads show up on other sites and apps where your audiences are spending time. You can include messaging about your unique product features or provide a discount promo code to encourage shoppers to keep considering your brand.
    Outside of sales, remarketing can also help with brand awareness, consideration, and loyalty. Perhaps a shopper is just starting to look into home improvement, and you are a company that sells tools for DIY projects. The shopper reads an educational article on your brand’s website, but they’re far from the point of choosing a project and buying tools. If your article is helpful and informative, they likely have a positive impression of your brand. Remarketing ads on other websites, apps, or social media can help remind them about your brand, and may encourage them to visit your website again to read more of your articles. Although they are still far from the point of conversion, this step is important for expanding your audience and reaching potential future customers.

    Remarketing can be an important part of your advertising strategy. Here are some of the ways it can benefit your brand:

    1. Drive awareness and consideration among new audiences
    2. Remind shoppers who have browsed your product to complete their purchase
    3. Show relevant ad creative and messaging based on audiences’ demonstrated interests and shopping signals
    4. Help move shoppers to the next stage of their customer journey
    5. Help encourage brand loyalty by engaging with former customers

    Depending on the goals of your remarketing campaign, you’ll measure success in different ways.

    Your remarketing campaign might not be focused on driving immediate purchases, but rather keeping audiences engaged and thinking about your brands. When you are using remarketing ads to keep potential customers engaged, consider the following metrics:
    Page visits: How many website visitors are you getting?
    Email opens: Are your email recipients opening your messages?
    Click-through rate: When shoppers visit your site, are they clicking through to additional pages?

    If you are using remarketing ads with the goal of driving conversions or sales, consider the following metrics:
    Sales (conversion rate): Did audiences ultimately purchase your product?
    Sign-ups: Did audiences sign up for a free trial of your product?
    Cost per acquisition (CPA): How much marketing spend did it take to acquire customers?

    Take full advantage of cross-channel opportunities by building remarketing segments for people who visited your site from specific channels and campaigns.
    It is a great way to carry audience targeting options from one platform to another.
    In addition, you can take advantage of lower costs in some platforms versus others for remarketing.
    For instance, if you’re running LinkedIn Ads, you may want to target people who clicked an ad from a campaign targeted to C-suite individuals.
    Via a URL-based audience, you can effectively target the people who fit the LinkedIn profile targeting criteria using any other channel, paying the lower costs of a network such as Google Display.
    As long as you tag your links with a consistent UTM structure, you can copy the landing page, and associated tags into the “URL Contains” field when setting up a remarketing audience.
    This solution allows you to pay for LinkedIn visitors upfront using their built-in targeting but avoid the high costs of LinkedIn for remarketing within their platform.

    Email remarketing is the most traditional form of remarketing. It involves sending promotional emails to users who have subscribed to your site or newsletter. You can use this strategy to contact users who have abandoned a shopping cart on your site or suggest additional products to existing customers.

    Google isn’t the only company doing remarketing. However, it is one of the most effective as its reach is broader, it’s more customizable, and you can track ad performance with Google Analytics.

    Here is what you’ll need to do:

    Select Your Remarketing Campaign Type:

    The first step is clarifying your remarketing goal. Do you want to generate leads from people who did not take a certain action on your site? Or do you want to promote specific content or unvisited pages on your site?

    Creating a Remarketing List:

    The next step is defining your remarketing list. Who is your audience? For example, you could build a list based on all the users who have visited a specific page over the past month. Or users who have added items to their basket but not completed an order.

    Set Up Your Remarketing Code:

    A remarketing code helps you set up your marketing list, and it is automatically generated through your Google Analytics account

    Choose Your Membership Duration & Cap Frequency:

    The next important step is choosing how long you’d like to store a cookie in someone’s browser. This will depend on your goals. You also need to cap the frequency of your ads. This feature can be found on the “Settings” page of a specific campaign.

    Lastly, Activate Your Campaign!

    1. Increased engagement and reach: you can follow potential users from one platform to another and promote your brand accordingly. You can also reach more prospects who have shown an interest in your site. This helps you stay engaged with your target audience.
    2. Improved brand awareness: you can stay fresh in the minds of potential and existing customers by checking in regularly with incentives.
    3. It’s a cost-effective technique for keeping you connected with your audience, improving the relevancy of your ads, and strategically targeting the right users in order to increase brand recognition and overall sales.
    4. Higher conversion rates: the more times you show a user your website, the more likely they are to make a purchase, especially if you personalize your remarketing efforts. You can target users with different interests at different points in the purchasing process. When done effectively, it can have a positive impact on your conversion rates and increase the ROI of your ads.

    Remarketing and retargeting are two essential strategies in digital marketing, but it’s important to understand their distinctions. Retargeting focuses on reaching new prospects who have not yet engaged with your brand, allowing you to introduce your product or service and make a personalized connection. By analyzing sales data, you can identify popular products among specific target audiences and tailor retargeted ads to their preferences, creating a more engaging and relevant experience.

    On the other hand, remarketing is designed to re-engage with existing or inactive customers. It aims to strengthen customer relationships by employing marketing tactics that appeal to their personal interests and needs. With remarketing, you can deliver personalized messages to customers who have already shown an interest in your brand, enticing them to make repeat purchases or take further action. For example, if your business offers a membership program, remarketing can be used to remind customers whose memberships are expiring and encourage them to renew.

    Both remarketing and retargeting play crucial roles in maximizing the effectiveness of your marketing campaigns. By understanding the unique benefits of each strategy, you can leverage them strategically to drive customer engagement, increase conversions, and nurture long-lasting relationships with your target audience.