Did you know? More than one-third of all Google traffic only goes to the first pages of results? Therefore, if you’re looking for clicks, you need to rank your content by the first few results. Not only that, but to get a lot of traffic, it’s best to have at least in the top 10 results. How can it help to place the page on the first page of the result? SEO is the answer!
SEO refers to various tactics to improve your position in the rankings. Still, it’s not always easy to find. Fortunately, there are a few things you can do to improve SEO and increase traffic.
Target Long Tail Keywords
A good SEO campaign requires the integration of keywords. In addition, you should target specific keywords that your users are searching for and include those keywords in your content to increase your chances of being ranked in all Google searches. But choosing the right words is very important. Long tail keywords are keywords that consist of multiple word lengths rather than a single word. These types of keywords have a specific search purpose and are ideal for targeting. That way, when people look for it, they already know what they want to find.
Creating Evergreen Content
First of all, what is Evergreen Content? Like evergreens that are fresh all year round, evergreen content is useful and relevant content. But how do you do that? An easy way is to avoid the trend topic, which will later display the date of the content. If you find that some of your content is out of date, update the content and continue to increase traffic. Focusing on search intents keywords are an essential tool for improving rankings, but that doesn’t mean you should incorporate them into your content. It is no exaggeration to say that the results are not automatically obtained. To rank on the first page, you need to create content that conveys your search intent. This search intent is the “reason” for users to search for keywords. Suppose you want to create content that targets the “Sunshine Loan Service”. In this case, you need to make sure that the content provides what the user is looking for. You can also see the search results that are currently in the best location.
Optimize The Image
Your content is more than just text on your website. To improve SEO, you also need to optimize the images you use. This can be done by doing various things. First, you need to compress the image. If the image file is too large, the page will load slowly and the user will eventually click the Back button instead of waiting for the image file to load. When you do this, Google will automatically assume that your site is independent of search results. Another thing you can do is use the alt tag on your images. These are blocks of short descriptive text that you can attach to your images. So Google can’t read orange images, but it can read the “Fresh Orange” alt tag. As a result, images have contributed to page relevance and helped improve rankings.
Create Compelling Titles & Meta Description
You should keep in mind that you need to get more traffic to rank higher, but when a page receives a lot of traffic, it goes up in rankings–in other words, it works both ways. Therefore, it’s important to attract users when your content appears in search results. To do this, you can start by creating a compelling and compelling title. Users with a juicy title tag may click on it. A good way to do this is to use numbers and attractive adjectives. For example, “5 reasons …” or “3 reasons …”. However, keep these title tags less than 60 characters and remember to include the main keyword. For a meta description (a small slogan under the title tag), try summarizing the page. However, remember that the meta description should be less than 160 characters. Again, you need to include the core keywords.
These five hacks allow you to quickly improve your page rankings. Imagine you have a question or need help to create high quality and engaging content. If so, Melbourne-based digital marketing agency Digital Squad New Zealand can help. Please feel free to contact us for more information!
