Wellington's leading SEO company

Why your business needs SEO

If your business doesn’t rank on the first page of search results, you risk being ignored by prospective customers. The data doesn’t lie: businesses on the first page of Google search results capture a whooping 92% of internet traffic. The second page by comparison only captures an estimated 5-7 %, which is why the best place to hide a dead body is on the third page – NO EVER EVER GOES THERE!

Our digital marketing and search engine optimisation (SEO) services help clients achieve first page rankings faster. What’s more important – we make sure you stay there by using white hat SEO techniques which are compliant with ever-changing Google Algorithms.

Whether or not you’ve realised it, the game has changed when it comes to marketing. Businesses which adopt and embrace digital marketing will WIN – evolve or die, its as simple as that!

Multi-award winning in-house SEO team

Work with Wellington's best SEO company

At the Digital Squad, we start every project with a 360-degree approach to your digital strategy. We focus on the short and long term return on investment (ROI) to design a digital solution to outrank your competitors online.

Honest, hardworking team with full transparency.

This is the standard we’ve set ourselves. We call it like it is, provide reports weekly and speak your language when explaining results. Call or email us anytime and speak directly to our team. No fluff, no passing the buck.

SEO Statistics

The Power of SEO

1st Page Matters

Top 10 organic results on first page of Google capture 92% of all traffic.

1st position matters more

The top position on 1st page captures an incredible 32% of all traffic

Quality of SEO leads

Inbound leads from SEO are 900% more likely to convert than outbound.

Ready to Purchase

For B2B industries, SEO customers are 47% along their buyer journey even before they initiate a search.

Faster Sales with SEO

Over 50% of searchers will engage a local business within 24 hours of search

Unlimited clicks 24/7

Unlike Google Adwords, organic clicks cost nothing, appear 24/7 worldwide.

SEO is an Investment

Unlike Google Adwords which runs out with the budget, organic rankings are long term investments.

Unparalleled ROI

Unlike humans, SEO never sleeps. All these stats stack up to make Return on Investment on SEO campaigns hard to beat.

Our SEO Methodology



Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.



Keyword Research

Using Google's search history database, we can uncover search terms used by your clients and actual search volumes.



Competitor Discovery

We reverse engineer your competitors content and backlink strategy, current rankings and uncover any white space phrases for easy wins.



Content Alignment

Once we've identified a keywords list, we audit existing website content to discover weaknesses and gaps. New content is added to thin pages and new pages are created.



Onpage Optimisation

Technical improvements to existing website to improve load speed, reduce page size and optimisation to meta data, page structure, site architecture, images and fixing broken links.



Domain Authority

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Content Strategy

Content is oxygen for SEO. Our team plans out a monthly content calendar to improve engagement rates with high quality regular content throughout the campaign.




Monthly keyword progression, organic Market Visibility Score to benchmark competitor performance and visitor analytics to show site performance.

Why Us

Transparent team + Strong on Communication
Big Brand and Global Experience
Proven SEO Results
Award Winning + Globally Recognised Team

Understanding SEO

SEO is the acronym for Search Engine Optimisation. This term describes the complex process of making your website appear higher in the natural/organic (unpaid) search engine results.

As 95% of web browser searches are conducted with Google, we focus our attention on this particular search engine. Your website is also optimised for Bing, Yahoo and more.

Google displays 10 organic results on every page when someone conducts a search. There are sometimes hundreds of thousands of results just like yours, however 92% of people never scroll past the first page of search engine results. This is why it is so important to be on the First Page of Google.

Your Targeted Keywords

“Keywords”, “Search Phrases” and “Target Queries” are all terminology referring to the same thing. This is the particular phrase that the user enters into Google to find results.

While compiling your SEO Wellington plan, together we will choose the most relevant and profitable keywords for your campaign. These are examples only and anything can be targeted; but we might want to get you on the front page for “Accountants Wellington” or “buy mattress” or “legal conveyancing”. These people are looking for you – right now!

Organic  vs Paid Results

On each page of Google, there are two very theory different kinds of web results displayed. Anyone can use the paid advertisements channels to promote their website, which Google has termed Adwords. This form of promotion is called Pay Per Click (PPC) as the advertiser will pay a specific amount every time a Google user clicks on the ad, to visit your website.

Not all search queries produce ads, but all produce what we call Natural Listings. There are the 10 results (per page) that will result from most regular Google searches.

These can be comprised of normal webpages, but also images, videos and specialty organic Google snippet results such as news, weather, movie screening times and more.

The owners of these webpages in the natural results are not charged when a user clicks on them and visits their site, as Google lists them for free. This is the essence of organic results served by Google worldwide.

1. On-page SEO optimisation

Small text related changes to get your website to look and act the way Google wants it to. This means very small, but very important changes. Most people would never notice the difference, in terms of aesthetics. Most of the changes are made to the code behind the scenes of your site, which is modified accordingly and represents the majority of the work involved in this particular area of SEO. Think of it as the timber framework of a house; it can’t be seen from the front, but it is of critical importance. You might hear words like “Meta” and “Major Tags”, “Internal Linking” and “Caching” being used to describe this process. This can be further explained in technical detail upon request.

2. Google Maps and Places Optimisation

Many web users these days search for businesses like yours by using the Maps function within Google. When a user is searching for your product in a certain area, we want to ensure that you are clearly seen on the interactive map that Google produces in the search results. In light of the above, the user does not necessarily need to be using the specific Map function within Google. As you may be aware, maps with business listings will be produced in the regular organic search results, which is another reason to have your business and website optimised for Google Maps.

3. Registration of Business Directory Listings

This is an integral part of Google Maps optimisation and creating new web references/votes as mentioned earlier on this page. Quality links from trusted business directories will assist with Google Maps rankings and also potentially generate web traffic directly from the business directory website itself.

4. Custom Linkbuilding Strategy

As previously mentioned, all our backlinking campaigns are tailored to the specific requirements of your website, target market and search queries. Without writing a thesis on the matter, we encourage the natural process of having others voluntarily link to your site. We do no buy backlinks.

These quality, natural links, assist with rankings and come from other websites in your industry with full consent from the webmaster, with no form of payment.

It should also be noted that the webpages that you link out to from your website, is of high importance.

5. Content Creation for your website

Search engines love websites with multiple pages of great, informative text content and favours them accordingly. If we deem your website design and content to be a little “thin” in terms of inner pages (page that are not the homepage) and text/words, then we, or yourselves if preferred, can write new content, add images and videos if require, on brand new pages for your website. This is not always necessary for every campaign and will be assessed during your initial website analysis.

Linkbuilding is the most important part of SEO. So it is always part of any package that we do. But it is a “how long is a piece of string” situation, as every single campaign is different and nobody should be quoting for certain amounts, or types of backlinks.

Some websites need tens of thousands of links to get results from one keyword, and others need one or two, or maybe none at all. However those one or two links, may be highly costly, or difficult and time consuming to generate. There should NEVER be any different “levels” of linkbuilding or SEO efforts for single keywords, at respectively higher prices for higher amounts of links. When you pay X amount of dollars and receive Y amount of backlinks – this really means “we only try our best if you pay us enough”. The monthly cost of your campaign is directly corelated to the level of competition in your specific market or niche.

The unsettling fact is that a most Wellington SEO companies use blackhat tactics to get results. This is a highly risky practice which is frowned upon by Google which leads to sites being permanently banned and online businesses to literally shut down overnight.

At the Digital Squad, we invest an incredible amount of time on research to ensure we’re 100% compliant with Google Algorithm updates with our SEO practices. This enables us to provide all our clients with a very bold Guarantee against Google Penalty.

In addition, we’ve invested over 12,500 hours and counting in testing over 200 SEO ranking factors to develop our best practice guides.

We’ve helped clients dominate rankings in months in hyper-competitive niches such as insurance, trades services, FMCG, technology and legal services.

With 100% white hat practices, our clients are assured results in short and long term.

Google is near $100 billion search engine technology which is constantly changing to make results more relevant. Machine learning and AI will become the future and spammy SEO tactics are no longer effective.

Search Engine Optimisation (SEO) requires continual improvements to reflect Google Algorithm changes and a static approach is no longer effective. We’re passionate believers creating regular authentic content for your customers as being an integral part of our SEO campaign.

SEO Case Studies

Real Results