Social networks are just communication platforms. But it has become an integral part of the marketing strategy of all brands in the digital world. Having a social media influencer is essential to every aspect of a customer’s journey to a brand. According to the survey, 52% of new brands start on Instagram. Studies show that Instagram was the first port for consumers, even before the official website! Social media helps build engagement, trust, and ultimately brand loyalty.
Today, the world of social media is changing rapidly from time to time. Therefore, brands need to stay on top of the latest social media trends to effectively use their digital platforms. After all, it’s no secret that Facebook and Instagram are constantly releasing new features and changing algorithms. Remember that viewers are more eager for credibility, community and connections than ever before.
Using Instagram Stickers
Did you know that by 2020, 60% of companies will use interactive elements such as stickers in their Instagram stories? It’s a great way to engage and connect with your viewers. This applies to both photo content and video content. In fact, according to one study, Instagram sticker video performance has improved by 83%. Stickers such as locations, mentions, and hashtags are a popular way to extend the reach of your Instagram story. But new stickers are also a great tool. Stickers such as questions and votes further facilitate viewer engagement. Click the new “DMme” sticker to start a direct conversation with your account. In response to this pandemic, Instagram recently released a “Support Small Business” sticker that allows accounts to shout about their favourite business by viewing three posts. This is a great way to collaborate with others in the community and industry.
Text-Centric Photos In Feed
Achieving high engagement needs to be focused on when posting to the grid. An excellent way to do this is to use a text-based layout that facilitates comments, sharing, and storage. To do this, create a Twitter-inspired design, mimic the Google search bar, or create an eye-catching carousel post that’s relevant to your audience. When creating this content (or other content), you need to ensure that the topic is appropriate and have a compelling CTA that encourages viewer involvement. Text-focused photos are also a great way to share a story, as not everyone reads your captions!
Gamification Content Marketing
This type of content is a fresh way to entertain your followers. There are many choices. For example, you can create quizzes, bingo, and even “Choose Your Own Adventure Series” style posts. It’s a fun way to encourage engagement with your posts.
It is common knowledge that TikTok is now taking over the online world. But that doesn’t mean you have to completely abandon other platforms that have been struggling to build followers for years. Instead, the introduction of Lille has made it easier to reshare TikTok videos to further accelerate content creation efforts. PS, did you know that? Even the best TikTok stars in the world post content on Instagram regularly. Therefore, do not put all the eggs in one basket. Or, in that case, do not host all content on one platform.
Use The Live Feature
There are many reasons to use this feature. Of course, the most popular and important goal is to raise awareness by making Instagram Live the #1 story feed. In addition, Instagram Live will automatically send push notifications to your followers to let them know you’re live. There are benefits even after performing a live concert. Instagram’s algorithms increase organic engagement to users of this feature. This will make your post more likely to appear in the Discover section of Instagram, allowing new people to find you and expand your reach. Ultimately, it’s a great way to increase engagement and bonus points. It will give your company a face and will humanize your brand.
Most importantly, have fun! Let’s say you’ve applied the above tips but still feel like you do not see the results, and want more guidance … fine! We will help you. Contact our fantastic team at Digital Squad New Zealand, and we’ll get back to you with innovative solutions.