• SEO Strategy and Campaign

    Squirrel Mortgages

SEO Case Study

Squirrel Mortgages

Squirrel Mortgages are New Zealand’s largest and most awarded mortgage brokers, having written over $4 billion of loans and helping out a lot of Kiwi families in the process. 

Over the past 12 months, our award winning SEO strategies have helped Squirrel dominate organic visibility on Google and double organic traffic! According to third party SEMRUSH data, organic traffic generated is valued at over NZ$20,000 per month. 

Some terms which we’ve helped Squirrel achieve first page results include “mortgage calculator” which has nearly 30,000 searches per month and “Auckland Mortgage Broker”

Get in touch with Digital Squad today to find out how we can also help your dominate your industry.

About Squirrel


Squirrel requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive digital marketing environment where cost-per clicks ranges between $35-$50 per click.


We undertook the following steps to craft a far superior SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.


Following the research and audit process, we uncovered additional keywords with 22,000 monthly searches and designed a content marketing and internal linking strategy to target these missed opportunities.

We are currently in the early stages of our 12 month link building campaign and have already doubled organic traffic!

Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.

Step no.


Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.


Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.


On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.


Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.