What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes[…]
Conversion Rate Optimisation(CRO) – 7 Tips for Beginners
By Shane Conversion Rate Optimisation Apr 17, 2017
Boost Rankings with HTTPS and SSL Certificates
By Shane Search Engine Optimisation (SEO) Mar 22, 2017
SSL Demystified – Why your site needs it and how it can improve your Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections[…]
SEO Predictions for 2017 from Auckland’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing in realtime, with Google’s search algorithm have unprecedented rate of updates as of late. With 2017 around the corner and with the recent Google announcements, we’ve complied a list of SEO predictions for effective SEO strategies for next year: 1. ) Mobile will dominate – Google recently announced unique mobile indexation which is[…]
Politically motivated digital hijacking – real work example or risks of social hacking!
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Real world example of digital hijacking (social) for political reasons. IMDb users are voting politically on The Promise without having seen it! The Terry George-directed filmstars Christian Bale and Oscar Isaac and is set during the final days of the Ottoman Empire, leading up to the Armenian Genocide that killed 1.5 million. At the time of writing, it has[…]
Google will be dividing its index between mobile and desktop – and the mobile index is set to dominate! Recently announced by Gary Illyes at Google, the move follows on from the ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. The new initiative is set to go ahead within a few months. Desktop usage is now[…]
The SEO landscape is constantly changing as Googles continues to improve its algorithm to make search results more relevant. Over the last 16 months, more emphasis has been put on having quality backlinks from sites with high Pagerank (PR) and Domain Authority ( DA) which indicates the level of trust Google has placed on these[…]