Lead generation is a top goal for many B2B companies, but once you’ve got a list of leads, your work is far from over. Lead generation doesn’t directly make your company money – lead nurturing and conversion does. Direct access to a lead or customer’s email inbox is an opportunity that should not be taken[…]
Are You Making These Eight B2B Marketing Mistakes?
By Shane B2B marketing, Content Marketing May 30, 2018
Your business doesn’t need us to tell you that B2B marketing has drastically changed with the digital age. B2B marketing has shifted from an outbound to an inbound strategy. Leads don’t come in the way that they used to, and conversion requires more than just a few phone calls and well-placed ads. Digital marketing teases[…]
How to Develop a Conversion Rate Optimisation Strategy
By Shane B2B marketing, Conversion Rate Optimisation May 29, 2018
So your traffic website visitors are hitting your goals, but if you are not convincing these visitors to convert, you won’t see a boost in sales, revenue, or ROI this year. Your conversion rate is a key metric that shows how and when website visitors are taking the effort to take further action with your[…]
How long has it been since you’ve checked your LinkedIn profile for personal or professional reasons? How long has it been since you considered LinkedIn as part of your company’s overall content marketing strategy? LinkedIn is usually a second thought in content marketing. We know that LinkedIn isn’t as fun or creative as Facebook or Snapchat.[…]
The Importance Of Creating and Documenting a B2B Marketing Strategy
By Shane B2B marketing May 07, 2018
If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]
How Blogging Can Generate Leads and Boost ROI
By Shane B2B marketing, Content Marketing May 06, 2018
Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]
How to Create Content for Each Step of the Sales Funnel
By Shane B2B marketing, Content Marketing Apr 06, 2018
What are your marketing goals in the next quarter or year? Is it to… Drive more traffic to your website and social media platforms? Boost marketing ROI with more cost-effective marketing tactics? Close more sales? Encourage current customers to promote your brand to potential customers in their immediate network? All of these goals can be[…]
According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to[…]