Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]
What Makes a Powerful Brand Story?
By Joel Payne Marketing Mar 31, 2019
No matter your size be it you are a large multinational corporation or are just a small store selling your own crafts, branding matters. Now branding isn’t just the logo, colours or a slogan although those are its most visible signs. If you just google the definition of branding what comes up is the following:[…]