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Brand Story

Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]

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Power of branding

No matter your size be it you are a large multinational corporation or are just a small store selling your own crafts, branding matters. Now branding isn’t just the logo, colours or a slogan although those are its most visible signs. If you just google the definition of branding what comes up is the following:[…]

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