What are SEO and PPC / Google Adwords and Which Approach is Right for Your Business? What is SEO? SEO stands for “Search Engine Optimisation” it’s an umbrella term that covers all of the many strategies and techniques utilized to improve the rankings of a particular website in search engine results. Search Engine optimization is[…]
SEO vs PPC (Google Adwords)
By Joel Payne Google AdWords Marketing Sep 21, 2017
How Social Media is Changing the Digital Marketing Landscape
By Shane Social Media Marketing Jul 19, 2017
INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was revolutionary. Brands could advertise to millions, reaching a global audience, and the success of each campaign became much more easily measurable. The world was quickly changing to digital forms of entertainment, and marketers had to follow suit. Now, there is yet another dramatic change sweeping the[…]
Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for[…]
SEO Predictions for 2017 from Auckland’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing in realtime, with Google’s search algorithm have unprecedented rate of updates as of late. With 2017 around the corner and with the recent Google announcements, we’ve complied a list of SEO predictions for effective SEO strategies for next year: 1. ) Mobile will dominate – Google recently announced unique mobile indexation which is[…]
Politically motivated digital hijacking – real work example or risks of social hacking!
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Real world example of digital hijacking (social) for political reasons. IMDb users are voting politically on The Promise without having seen it! The Terry George-directed filmstars Christian Bale and Oscar Isaac and is set during the final days of the Ottoman Empire, leading up to the Armenian Genocide that killed 1.5 million. At the time of writing, it has[…]
Google will be dividing its index between mobile and desktop – and the mobile index is set to dominate! Recently announced by Gary Illyes at Google, the move follows on from the ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. The new initiative is set to go ahead within a few months. Desktop usage is now[…]
Get your business found in Local Search Business Listings in Auckland Local search is one of the most important aspects of marketing today, especially for small businesses. It has become a great equalizer that allows small and mid-sized businesses to stand toe-to-toe with large corporations with a massive budget. Marketers refine their ad campaigns and[…]
SEO MYTHS WE COME ACROSS in 2016 The world of SEO myths is a minefield. Differentiating between a good and a bad SEO agency is often difficult for new clients with no previous SEO experience or knowhow. Sadly, I too fell into this trap a few years ago with my transport and logistics business. It cost[…]