SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]
The Art of Writing Compelling Meta Descriptions
By Joel Payne Search Engine Optimisation (SEO) Feb 06, 2019
SEO vs PPC (Google Adwords)
By Joel Payne Google AdWords Marketing Sep 21, 2017
What are SEO and PPC / Google Adwords and Which Approach is Right for Your Business? What is SEO? SEO stands for “Search Engine Optimisation” it’s an umbrella term that covers all of the many strategies and techniques utilized to improve the rankings of a particular website in search engine results. Search Engine optimization is[…]
How Social Media is Changing the Digital Marketing Landscape
By Shane Social Media Marketing Jul 19, 2017
INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was revolutionary. Brands could advertise to millions, reaching a global audience, and the success of each campaign became much more easily measurable. The world was quickly changing to digital forms of entertainment, and marketers had to follow suit. Now, there is yet another dramatic change sweeping the[…]
Data Driven Business Decisions- Understanding the Metrics that Matter.
By Shane Analytics Jun 28, 2017
Understanding The Digital Marketing Landscape. The Optics and How to Maximise ROI. Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing[…]
8 Sites, a Twitter Chat and an Article to help your SEO for 2017
By Joel Payne Search Engine Optimisation (SEO) Jan 01, 2017
So all you need to do is Google SEO resources and you could drown in the amount of content you will find about SEO. For a lot of small and medium size businesses it is already too much. There is a wealth of resources online for SEO. These are sites that we have point our[…]
Effective Link Building Strategies to use in 2017
By Joel Payne Search Engine Optimisation (SEO) Dec 14, 2016
Link Building Strategies 2017 Without efficient off-page optimisation, on-page optimisation has little impact. Ensuring link building is vital to the success of any business. Some tactics to employ in order to accumulate backlinks are discussed below. The key to success is variation and credibility. As you accumulate quality links, you’re simultaneously increasing the credibility and therefore[…]
NZ Small Businesses in Social and Search
By Joel Payne Search Engine Optimisation (SEO) Nov 23, 2016
New Zealand has a lot of small businesses. According to the 2016 Small Business Factsheet in 2013 small businesses with 0-19 employees were responsible for 26% of New Zealand’s GDP. They fuel a lot of growth and employ a huge number of Kiwis and the hard part about the sheer number of SMBs is that[…]
In today’s world, you have to expect that before you ever get that call for a job interview the HR manager has already googled you, looked you up on Facebook and or have reviewed your Linkedin profile. According to the search engine journal in February 2012 80% of companies use social media for recruiting. But[…]