INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was revolutionary. Brands could advertise to millions, reaching a global audience, and the success of each campaign became much more easily measurable. The world was quickly changing to digital forms of entertainment, and marketers had to follow suit. Now, there is yet another dramatic change sweeping the[…]
How Social Media is Changing the Digital Marketing Landscape
By Shane Social Media Marketing Jul 19, 2017
NZ Small Businesses in Social and Search
By Joel Payne Search Engine Optimisation (SEO) Nov 23, 2016
New Zealand has a lot of small businesses. According to the 2016 Small Business Factsheet in 2013 small businesses with 0-19 employees were responsible for 26% of New Zealand’s GDP. They fuel a lot of growth and employ a huge number of Kiwis and the hard part about the sheer number of SMBs is that[…]