• SEO Campaign for Auckland's Best Florists (by Urban List)

    The Botanist

SEO Case Study

The Botanist


The Botanist are award winning Auckland florists with physical stores in Auckland CBD, Orakei and Newmarket. However, our SEO campaign objective was to drive online sales for their Auckland flower delivery site based on Shopify.

Working with a developer, our initial SEO site optimisation resulted in a 4.7% increase in organic keywords and 2nd page results for their most important keyword – Flower delivery Auckland, up 36 positions within 4 days of campaign launch!

We are confident that over the next few months, The Botanist will dominate first page of Google for all their high conversion keywords as the campaign matures.

Get in touch with Digital Squad today to find out how we can also help your dominate your industry.

Step no.

01

Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.

02

Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.

03

On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.

04

Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.