• SEO Case Study

    Urban Build

Leading Master Builders North Shore

Urban Build

Urban Build are amongst Auckland’s best and most respected residential builders with decades of building experience.

They are a fast growing locally owned and operated building company, with a qualified team of builders and licensed building practitioners servicing the greater Auckland area.

“We’re proud of our reputation for delivering excellence in both service and the execution of your project. We are committed to quality, consistent delivery and long term relationships with our customers. Being a solutions based business, we are here to help bring ideas and life to your next project. Whether that project is a residential or commercial we have the skilled expertise to tackle both areas. Being diverse, dynamic and dependable is how we operate with testimonials & experience to back this up” – Ryan Cook, Founder and Operator.

Urban Build SEO Case Study


Urban Build requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for renovations companies and residential builders within North Shore, Auckland.

Primary Objective: Achieving first page organic results and transparent reporting.


We undertook the following steps to craft a winning SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.


After working with Urban Build  for 11 months, we’ve helped to establish them as a market leader for 15 high volume keywords within Auckland – leading to an average 20% increase in organic traffic month on month.


Step no.


Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.


Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.


On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.


Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.