Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform.
As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel speak for themselves:
- YouTube is the world’s second-largest search engine and the website with the second-most traffic behind Google
- YouTube has over 1.9 billion monthly active logged-in users
- 400 hours of video are uploaded to YouTube every minute
As YouTube continues to dominate, more and more businesses are taking their online advertising to the channel. It is the ideal channel for getting your products and services in front of a huge audience. The best part is, you don’t need to have a huge advertising budget to reach them. Using YouTube for your business can be an extremely cost-effective form of digital advertising as YouTube ads have an average cost-per-view of $0.10 – $0.30, which means the average cost of reaching 100,000 viewers is around $200.00.
If significant exposure at a low cost isn’t enough to convince you to transfer some of your digital advertising budget to the channel, the following are some of the other benefits that YouTube can provide your business.
Get Found On Google
Google’s search results pages provide answers in different formats such as images, news, books, local searches, and videos to give the most useful answer to their users’ search queries.
Google knows that users like to consume content in video form, and as such, videos are appearing more and more often in the search engine’s results pages. Digital marketers can make the most of this by creating videos that complement the successful content that is currently on the website. This will not only increase the chances of Google selecting one of your content pieces as their search result, but will also help build backlinks to your site. Posts with videos attract 3X more links than text-only posts. More links equals a higher website authority, which means your pages are more likely to rank well on Google.
Get the Most Out of Existing Content
81% of people only skim the content they read online. Repurposing your content into simple videos is a great way to get more out of your existing content without having to spend a lot of time or money on it. It is also a good way to reach a different audience who prefer to consume content in video format as opposed to reading articles, listening to podcasts, or looking at infographics.
Build Your Email Lists
Providing valuable, engaging content on YouTube can help you build out your email lists, which you can then use across a whole range of digital marketing campaigns. This can be done using a software program that gives you the functionality to embed your sign-up form directly into your business’ YouTube videos. If a user is engaging with your content, you can temporarily stop the video and prompt them to enter their email address and subscribe to your list, before continuing with their viewing.
68% of YouTube users have watched a video to help them make a purchase decision. Videos with a personal touch are the most effective in increasing conversions because people are more likely to buy from a business that they trust. As such, creating videos that develop a relationship with the audience and connect with them on an emotional level is the best way to move them through their buyer journey to sale. Research has shown that relevant embedded video can increase conversions by 86%. Explainer videos or testimonials are easy to create and can be extremely effective in boosting leads and sales.
Boost Visibility with YouTube Ads
Running YouTube adverts through Google Ads gives advertisers the ability to specifically target the most relevant audience for them. The biggest advantage of YouTube ads is that you only pay for engaged views, so if the user skips the ad, you don’t have to pay anything. You can also use YouTube ads to grow your audience through ‘earned views’.
These views are earned when someone watches your video ad, then clicks through to watch another one or more of your videos. If they watch 2 or more of your videos, they are extremely likely to subscribe to your YouTube channel, which strengthens their overall relationship with your brand.
For more information on using YouTube to boost your business, get in touch with the digital marketing experts at Digital Squad.