Unlock Success with YouTube Advertising
Connect with 2 billion daily users on the world's largest video platform through advertising on YouTube.
What is YouTube Advertising?
In today’s digital landscape, savvy businesses are harnessing the immense potential of YouTube marketing to elevate their brand presence. With a staggering 2.1 billion monthly active users globally, YouTube offers advertisers an unprecedented reach to a diverse and engaged audience.
With YouTube Advertising, you can play around with various ad formats and increase ad exposure through social sharing and audience targeting options. You also have the ability to identify purchase intent and show your ad before a viral video.
At Digital Squad, we’ve honed our expertise by providing the best YouTube marketing services to numerous clients. Leveraging our deep understanding of the platform, we craft campaigns that not only captivate your target audience but also drive conversions.
Digital Squad | Auckland’s Leading YouTube Advertising Agency
- Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
- 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
- 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
- 2019 Best Finance Fintech Marketing Campaign
Australia/ New Zealand – SEMRUSH - 2019 Best Destination Marketing Campaign
Australia/ New Zealand – SEMRUSH - 2022 Winners of Best Integrated Marketing Company – SEMRUSH
How YouTube Advertising Works
YouTube Advertising operates on a pay-per-view basis, ensuring that advertisers get the most value from their marketing budget. Advertisers are charged only when viewers actively choose to watch the video ad or click through to their website. This cost-effective approach guarantees that your budget is invested in reaching an engaged and interested audience.
With Google’s ownership of YouTube, the YouTube Advertising network, also known as TrueView, is seamlessly integrated with Google Ads. It utilizes an advanced bidding system, allowing advertisers to precisely control their ad spend.
YouTube Advertisers can also choose between two different forms of ads, In-Stream ads and In-Display ads. In-Stream Ads are video ads that appear at the beginning of YouTube videos, capturing viewers’ attention from the outset. In-Display Ads extend your reach across YouTube and the Google Display Network with eye-catching image ads.
Both In-Stream and In-Display ads offer extensive targeting options, allowing advertisers to tailor their campaigns to specific demographics, including age groups and genders. Additionally, you can fine-tune your targeting based on topics, and interests, and even select specific videos and channels for your ads to appear alongside.
2023 YOUTUBE ADVERTISING STATISTICS
Why YouTube Advertising is a Winning Strategy
CAPTURE VIEWER ATTENTION
YouTube’s 6-second bumper ads capture viewers' attention a remarkable 83% of the time, ensuring your message is noticed and absorbed.
Preferred Platform
In the digital age, online video platforms have become the preferred choice, with 6 out of 10 people favouring them over traditional live TV.
GLOBAL REACH
YouTube's global presence is astounding, with content available in 80 diverse languages, encompassing a staggering 95% of the Internet population.
AMPLIFY YOUR CONTENT
Brands employing TrueView experience a surge in engagement, with views of existing content skyrocketing by up to 500% following the release of new videos.
YouTube stands as the world’s second-largest search engine and third most-visited site, trailing only Google and Facebook. Explore Youtube for business marketing with guidance from Digital Squad’s digital marketing experts.
LET’S TALK YOUTUBE ADVERTISING
What YouTube Advertising Can Achieve For Your Business
In the fast-paced world of YouTube, a staggering 300 hours of video content are uploaded every single minute. This surge is fueled by the increasing demand of today’s consumers for video content. By integrating video into your digital marketing strategy, you not only increase your online visibility but also unlock substantial growth opportunities for your business.
Dedicating a portion of your advertising budget to YouTube is a strategic move with distinct advantages. While YouTube Advertising shares similarities in execution and targeting options with paid search campaigns, it boasts unique attributes that set it apart.
Leave Your YouTube Advertising Campaign in Expert Hands
Digital Squad is an award-winning YouTube advertising agency with expertise in full-service online marketing strategies that drive exceptional results for our clients. Our commitment to delivering outcomes means we know precisely how to harness the full potential of YouTube marketing to generate conversions that matter. Here is our proven approach to providing the best YouTube marketing services.
01
Buyer Persona Research
Every successful digital campaign begins with a deep understanding of your target audience. We initiate our process by identifying the buyer persona(s) to target effectively. Through detailed consultations with business owners or marketing managers, we gain invaluable insights to pinpoint the ideal audience for your campaign and shape our strategy accordingly.
02
CREATIVE AND MESSAGING DEVELOPMENT
Building on our consultations, we identify key messaging that resonates with your target audience, addressing their objections and guiding them along the buyer's journey. Continuous creative testing ensures that your message consistently connects with your intended audience.
03
BUDGET-OPTIMISED BID STRATEGY
We operate within the budget set by our clients, and transparency is of the utmost importance. Before launching any campaign, we provide insights into expected results based on your budget. Throughout the campaign, we meticulously track and analyze every aspect, optimising it to ensure maximum cost-effectiveness. Our transparent approach ensures you always know where your budget is allocated.
04
IDENTIFICATION OF PLACEMENTS TO EXCLUDE
With YouTube's extensive network, video ads can appear in numerous places. We regularly evaluate placements, excluding those that don't drive high-quality traffic to your website, thus ensuring your campaign's maximum impact.
05
Conversion Tracking
From the campaign's inception, Digital Squad establishes comprehensive conversion tracking to gauge creative, channels, and campaign performance. Our tracking extends beyond user behaviour on the channel to provide a deeper understanding of what works effectively on your website.
06
Optimisation and Reporting
Our commitment to exceeding client expectations includes providing monthly YouTube and Google Analytics reports. These reports highlight critical metrics such as video impressions, views, clicks, cost per conversion, bounce rates, and session times. We present the data in an easy-to-digest format, ensuring complete clarity on campaign performance.
YouTube Advertising Services Enquiry
YouTube Marketing FAQs
YouTube Advertising is a digital marketing strategy that allows businesses to promote their products or services through video ads on YouTube. With over 2.1 billion monthly active users worldwide, YouTube offers a massive and engaged audience. It’s an ideal platform to consider because video content is highly engaging and can help elevate your brand presence effectively.
YouTube Advertising operates on a pay-per-view (PPV) basis, which means advertisers are charged when viewers actively choose to watch the video ad or click through to their website. This cost-effective approach ensures your budget is invested in reaching an engaged and interested audience. YouTube Advertising is seamlessly integrated with Google Ads, allowing precise control over ad spend.
There are two primary types of YouTube ads: In-Stream ads and In-Display ads. In-Stream ads are video ads that appear at the beginning of YouTube videos, capturing viewers’ attention from the start. In-Display ads extend your reach across YouTube and the Google Display Network with eye-catching image ads. Both types offer extensive targeting options, allowing you to tailor your campaigns to specific demographics, interests, and even specific videos and channels.
YouTube Advertising offers several advantages, including a large and diverse audience, precision targeting, high engagement rates, and the ability to convey your message through video, which is known to forge emotional connections with your audience. Additionally, YouTube is the second-largest search engine globally and the third most-visited site, making it a valuable platform for brand visibility.
YouTube Advertising can help your business by increasing online visibility, driving website traffic, and generating conversions. With its flexible pay-per-view system and precise targeting options, you can reach a large and relevant audience at a lower cost. Video content also tends to convert better than other types of content, and it can create a stronger emotional connection with your target audience.
Digital Squad is an award-winning YouTube advertising agency with expertise in full-service online marketing strategies. We excel in understanding your target audience, crafting compelling messages, optimising your budget, and providing transparent reporting. Our commitment to delivering results and our deep understanding of YouTube’s advertising platform make us a valuable partner for your marketing campaigns.
Digital Squad follows a proven approach that includes buyer persona research, creative and messaging development, budget-optimised bid strategy, identification of placements to exclude, conversion tracking, and ongoing optimisation and reporting. This approach ensures that your YouTube Advertising campaign is well-targeted, cost-effective, and performance-driven.