Best Integrated Marketing Agency 2022
4 X WINNERS FOR BEST B2B CAMPAIGN | BEST FINANCE CAMPAIGN
BEST DESTINATION MARKETING CAMPAIGN | BEST SMALL BUDGET SEO CAMPAIGN
By Semrush.com
Our Clients
Partner with Auckland’s Premier Digital Marketing Agency
We’re a homegrown, 100% Kiwi-owned and led boutique digital marketing agency, dedicated to helping companies scale.
With over 18 years of experience across 30+ niches both locally and internationally, every client is given unparalleled care and attention throughout their growth journey.
A key point of difference to our boutique agency is our agency leadership and client engagement style.
Every client is given personal care and attention from a true marketing thought-leader, Shane Chand, who has been internationally recognised for delivering some of the best digital marketing success stories and producing the highest ROI for clients.
With 4 x Semrush Awards since 2019, we are the only Kiwi agency to have been awarded this recognition bar none!
Our data-driven, performance marketing approach and scaling blueprint is customised to your business goals – with a strong emphasis on pragmatic, fast activation lead generation and sales pipeline as well as sustainable, long term organic visibility and growth.
Whether you’re looking to dominate the local market in New Zealand or expand your brand’s footprint internationally, we provide a full suite of digital marketing services to help Kiwi businesses succeed.
Ready to take your business to the next level? Take the first step toward digital marketing success and partner with Digital Squad Auckland today!
Customised digital marketing solutions to suit your business
SEO Services
Dominate the first page of Google organically and acquire the highest quality traffic and leads with one of New Zealand’s multi-awarded SEO agencies by Semrush.
Google Ads
Our Google Ads experts will design a campaign that combines Search, Display, YouTube, PMax, and more. Drive targeted traffic and work with an expert team of performance marketing specialists today!
Social Media Marketing
Don't let your business fall behind. Start advertising on the world’s leading social media platforms with our Meta Certified team.
Content Marketing Services
Generate high-quality leads with our award-winning content marketing. Our expert strategists craft SEO-ready content that engages your audience and drives results. From blogs to social media, we help you connect with potential customers and grow your brand.
B2B Marketing & Lead Generation
With over 18 years of experience in B2B marketing, we help businesses drive traffic, generate leads, and reduce the sales cycle. Our tailored B2B strategies help you connect with decision-makers and close deals faster.
Conversion Rate Optimisation
Maximise your clicks and boost average order value with our proven full-funnel CRO strategies. We deliver pragmatic solutions for real-world results, helping you increase revenue and enhance customer experience.
LinkedIn Marketing
Get ahead of potential B2B decision-makers and bypass corporate red tape with our highly targeted LinkedIn campaigns.
Unbeatable Digital Marketing Framework
MARKET & COMPETITOR RESEARCH
Gain a competitive edge through thorough market and competitor research. We identify untapped opportunities, analyse industry trends, and uncover your target audience’s pain points. By understanding competitors’ strategies, we help you develop a strong value proposition that aligns with customer needs and differentiates your business.
GOAL SETTING AND ESTABLISHING KPIS
We establish clear, measurable goals for your campaigns. Whether it's increasing brand awareness, driving conversions, or enhancing customer loyalty. Our SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals ensure your marketing efforts are focused and effective.
CONTENT STRATEGY DEVELOPMENT
We craft compelling narratives that captivate your audience and drive results, and we develop a content strategy that aligns with your brand’s values and objectives. From informative blog posts to engaging videos, we create content that builds trust and converts, keeping your brand top-of-mind.
AUDIENCE PROFILING AND SEGMENTATION
We develop detailed profiles of your target audience through audience profiling and segmentation, identifying their needs, preferences, and pain points. This allows us to tailor your messaging and campaigns to resonate with different customer segments for maximum impact.
CUSTOMER JOURNEY MAPPING
We navigate your customers' journeys by understanding their touchpoints and interactions with your brand. By mapping the customer journey, we identify and address pain points, optimising each stage for a seamless and personalised experience. We seamlessly guide customers from awareness to conversion, fostering loyalty and advocacy.
CONTINUOUS FUNNEL OPTIMISATION
We fine-tune your marketing funnel to maximise performance. Each stage of the customer journey is streamlined and optimised to maximise conversions and revenue. Using A/B testing and data-driven insights, we continuously refine our strategies to ensure long-term growth.
CONTINUOUS IMPROVEMENT AND ADAPTATION
We stay ahead of the ever-evolving digital landscape by embracing a culture of continuous improvement. We monitor industry trends, test new strategies, and leverage emerging technologies to gain a competitive advantage. By continuously refining your approach and adapting to changing market dynamics, we ensure sustained success for your brand.
PERFORMANCE TRACKING AND REPORTING
We use cutting-edge analytics tools to measure, analyse, and report on the success of your campaigns. By monitoring key metrics, we can identify key areas for improvement, provide data-driven solutions, and tailor our marketing strategies for optimal results.
MARKET & COMPETITOR RESEARCH
Gain a competitive edge through thorough market and competitor research. We uncover untapped opportunities, analyse industry trends, and identify your target audience's pain points. By understanding your competitors' strategies and differentiating yourself in the market, we can develop a powerful value proposition that aligns with your customers needs.
GOAL SETTING AND ESTABLISHING KPIS
We define clear and measurable goals to steer your digital marketing efforts. Whether it's increasing brand awareness, driving conversions, or maximising customer loyalty, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals enables us to align our strategies and prioritise work.
AUDIENCE PROFILING AND SEGMENTATION
We delve into the minds of your target audience through detailed audience profiling and segmentation, identify their needs, preferences, and pain points. This insight allows us to tailor your messaging, content, and campaigns to resonate deeply with different customer segments, fostering engagement, and delivering qualified leads and conversations.
CONTENT STRATEGY DEVELOPMENT
We craft compelling narratives that captivate your audience and drive results. and develop a robust content strategy that aligns with your brand's values, voice, and objectives. From informative blog posts to engaging videos, we can create content that educates, builds trust, and converts, ensuring your brand remains top-of-mind and gets perceived as subject matter experts.
CUSTOMER JOURNEY MAPPING
We navigate the path your customers take, understanding their touch-points and interactions with your brand. By mapping the customer journey, we can identify pain points, optimise each stage, and deliver personalised experiences. We seamlessly guide customers from awareness to conversion, fostering loyalty and advocacy.
CONTINUOUS FUNNEL OPTIMISATION
We fine-tune your marketing funnel for optimal performance and streamline and optimise each stage of the customer journey to maximise conversions and revenue. We also leverage data-driven insights to identify bottlenecks, implement A/B testing, and refine our approach continuously. By keeping our funnel finely tuned, we can enhance campaign delivery and drive long-term growth.
PERFORMANCE TRACKING & REPORTING
We measure, analyse, and report on the success of your digital marketing initiatives by employing cutting-edge analytics tools to gain valuable insights into campaign performance, customer behaviuor, and ROI. By monitoring key metrics and KPIs, we can identify areas for improvement, make data-backed decisions, and fine-tune our strategies for optimal results.
CONTINUOUS IMPROVEMENT AND ADAPTATION
We stay ahead of the curve by embracing a culture of continuous improvement. In the ever-evolving digital landscape, adaptability is key. Monitor industry trends, test new strategies, and leverage emerging technologies to gain a competitive advantage. By continuously refining your approach and adapting to changing market dynamics, we ensure sustained success for your brand.
Become the Next Success Story
TRUSTED BY NEW ZEALAND’S LEADING COMPANIES AND STARTUPS
"Digital Squad have delivered a solid growth in leads over an aggressive 4 months and demonstrated a powerful ability to scale fast when needed."
HENRIK PETERSON
Former VP & Global Head of Marketing (AI Rudder)
Let's Fast-Tracking your Digital Marketing Journey
Frequently Asked Questions
ROI from digital marketing campaigns are highly measurable.
We measure the return on investment (ROI) from digital marketing campaigns by focusing on metrics that directly reflect your business goals, whether it’s increased sales, leads, or brand awareness.
- For SEO (Search Engine Optimisation): ROI is tracked by monitoring organic traffic growth, keyword rankings, and conversion rates from organic search engine visitors. Being mindful that SEO provides both short and long term returns, we recommend ROI calculation for SEO to be based on a longer time-frame such as 6, 12 or even 12 months. Even for non e-commerce clients, with the conversion right tracking setup, we can track down lead source to organic/SEO channels, which combined with with sales data, allows us to determine ROI on SEO (which most agencies rarely do strangely enough!).
- For SEM (Search Engine Marketing, like Google Ads): ROI is determined by analysing cost-per-click (CPC), click-through rates (CTR), and conversion rates. We focus on how effectively your ads drive qualified traffic and sales relative to your advertising spend.
- For SMM (Social Media Marketing): ROI is evaluated through engagement metrics (likes, shares, comments), audience growth, and conversions from social platforms. Paid campaigns are measured by cost-per-lead (CPL) and direct sales generated.
We provide regular reports with clear data insights, so you’ll always know how your campaigns are performing. By continually optimising your strategies, we ensure your marketing spend delivers measurable and meaningful results for your business.
This needs to be broken down into short and long term ROI and factoring in the specific aim of the digital marketing campaign or channel in concern. Our paid (Google Ads and Social Media Marketing) campaigns have generated anywhere between 3x to 40x ROAS (return on ad spend) whereas SEO campaigns have produced up to 80X ROAS within a 12 month timeframe (infact, one of our recent executive burnout retreat clients secured a USD100K client coming in via SEO 3 months into the campaign – a 50x ROAS!).
ROAS will depend on a number of factors apart from the above:
- Competitiveness of your niche
- Average order value
- Customer buyer journey (touch-points) and buy cycle (length of time between initial visit to purchase)
- Conversion rate of your landing pages (User experiences comes into play)
- Your brand USPs and how well they align with your target audience’s “burning desires” or buying motivations.
- Effectiveness of sales processes beyond lead generation
For e-commerce clients, typical ROAs from paid campaigns of 3-5x is considered a “good” range by most marketers, with anything beyond that being exceptional. Our team averages 5-10x for most e-commerce paid campaigns.
Depending on the channel in concern, it is quite common for leads from paid campaigns such as Google and Meta ads to start flowing immediately after activation (even in the learning phase of the campaign).
However, SEO is a long-term investment, and the time it takes to see results depends on various factors, such as your niche/industry, level of competition, and the current state of your website. Typically, you can expect to see noticeable improvements in 3 to 6 months with much higher ROI on a longer time-frame 12 months and beyond.
Our scaling methodology with a performance marketing approach ensures that our team is continually analysing performance data, adopting learnings and working towards driving higher ROAS as the campaign continues to mature.
This is an easy one! Experience and expertise!
Our team of meticulously curated, founder selected and trained team of digital marketing experts are at the top of their game and genuinely devoted to helping clients succeed.
We bring decades of expertise working in the trenches day in an day out, working across multiple niches, myriads of local and international competitors in a fast-paced and ever-changing landscape across multiple campaign types.
The sheer amount of data points that we analysis and learn from daily puts us at the cutting-edge of digital marketing, with our proven scaling framework winning multiple international accolades.
It’s very difficult if near impossible to get an in-house generalist digital market to deliver the same level of impact that our team can produce in a quicker time-frame.
Navy seals over boy scouts!
Surprisingly also, hiring in-house often ends up being more costly than using a digital marketing agency according to over 80% of our clients surveying in 2024.
Here are our key recommendations when choosing a digital marketing agency:
Avoid Agencies Who Have Trouble Scaling themselves
Hire agencies that can demonstrate success with their own brand scaling beyond Auckland and New Zealand (like us!). Whilst locally based might sound better at first thought, the truly exceptional agencies are all breaking their own glass ceilings and operating multi-national.
Case Studies and Testimonials Matter:
First, look for agencies with proven case studies, testimonials, or recognisable client logos. This shows they’ve been trusted by other businesses and can deliver results. Second, look at internationally recognised awards and accolades such as Semrush (and beware of agencies flouting “paid for awards”). We are the only New Zealand agency with 4 x Semrush awards for Best SEO Campaign (Finance, Destination Marketing, B2B) and Integrated Agency of the Year.
Understand of Integrated Marketing Approach:
Over 90% of agencies we have come across (through audit processes on behalf of clients) lack an understanding of full-funnel marketing, and/or integrated marketing (IMC) framework, and/or performance marketing approach with over 95% not having developed their own “scaling methodology”. These are red flags which sets the “boys apart from the men” as they (used to) say.
Quality of the Team:
Ensure that the actual team working on your account has the necessary expertise and experience. At Digital Squad, we are founder-led boutique agency with a hierarchy-free, flat management structure which ensures you are getting the best attention that your campaign deserves (no more pesky account managers!).
Regular Communication:
Agencies should offer consistent updates, ongoing consultancy and advisory, on-request Zoom or video calls, monthly or fortnightly in-depth reports and fast (same day) response times.
Experience with Similar Businesses:
Agencies should have experience with companies of a similar size or nature to yours, ensuring they understand your specific needs and challenges.
This comes down to a number of factors including your business goals and objective, assets (internal team makeup and how they can contribute) and resources (budgets), time frame in concern, your industry or niche, target audience (any their research/buyer journey), competitors and what they are doing (determines level of competition) and many more.
No need to worry, there is where we come in. Our team will design a custom strategy to suit your unique campaign goals and business needs.
No need to stress! We will guide you through this process.
There are some well established industry benchmarks on what success at each stage of the funnel looks like which we’ll adopt and share whilst your own unique data story is unfolding.
We an integrated digital marketing agency which means we provide the full stack – SEO, Google Ads (Search, Display, Performance Max, Youtube etc), Social Media Marketing (Meta campaigns), Organic Social Media Management (IG, Facebook and LinkedIn), Bing Ads, Content Marketing and Programmatic!
Yes we do! We provide free audits to evaluate your existing provider against us but also more in-depth and comprehensive paid audits with a wider scope. Reach out to our team to find out more.
Absolutely! Heading into 2205 and today’s digital-first world, almost every business can benefit from digital marketing, regardless of size, industry, or location.
Digital marketing allows you to:
- Reach your target audience effectively: Whether your customers are local, national, or global, digital marketing tools like SEO, Google Ads, and social media campaigns help you connect with them where they spend the most time—online.
- Work with any budget: From small startups to large enterprises, digital marketing offers scalable solutions. You can start small, measure your results, and increase your investment as you see success.
- Gain measurable results: Unlike traditional advertising, digital marketing provides real-time data, allowing you to track performance, adjust strategies, and maximise ROI.
With increasing digital marketing adoption and consumer attention heading to platforms like social media, Kiwi businesses cannot afford to ignore digital marketing. In fact, even well established B2B and B2C market leaders are adopting best practice implementation as the very least to ensure they don’t miss out.
We’ve been helping local and international businesses break through the glass ceiling and scale for nearly 18 years. Talk to our digital marketing specialists today about missed growth opportunities in 2025 that we can help you uncover and tap into.
