Streamline Your Digital Strategy with Marketing Automation
What is Marketing Automation?
Marketing Automation allows businesses to automatically manage marketing processes and multifunctional campaigns across several channels. With Marketing Automation tools, you can align your marketing and communications to specific stages of the buyer’s journey, which gives your business the ability to move prospects through the buying funnel to point-of-sale.
In its simplest form, Marketing Automation is software that simplifies some of the more time-consuming responsibilities of marketing and sales teams. It can be applied to benefit digital campaigns in a number of ways, from automating the lead qualification process to creating a centralised digital campaign, ultimately simplifying today’s complex digital business environment.
Digital Squad | Auckland’s Leading Marketing Automation Agency
- Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House
- 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
- 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
- 2019 Best Finance Fintech Marketing Campaign
Australia/ New Zealand – SEMRUSH
- 2019 Best Destination Marketing Campaign
Australia/ New Zealand – SEMRUSH
- 2022 Winners of Best Integrated Marketing Company – SEMRUSH
2023 MARKETING AUTOMATION STATISTICS
Why Marketing Automation is a Winning Strategy
85% of Marketing Automation users have witnessed a substantial increase in the number of leads, and 79% have reported a significant boost in their conversion rates, all thanks to the power of automation.
Marketing Automation continues to be a productivity catalyst, driving a remarkable 16.2% increase in sales productivity and reducing marketing overhead by an impressive 13.7%.
In the current landscape, an astonishing 80% of Chief Marketing Officers (CMOs) at top-performing companies cite revenue growth as their primary motivation for implementing marketing automation.
Staying ahead in the competitive arena is no longer a question. A solid 68% of companies that are outperforming their rivals attribute their success to the smart use of Marketing Automation.
Don’t let the manual process get to you—implement an entire digital marketing strategy with the help of Marketing Automation Campaigns run by experts at Digital Squad.
How Marketing Automation Works
Marketing Automation allows digital marketers to implement a successful and comprehensive digital marketing strategy without the hassle of manually sending out every component of a campaign. With the help of marketing automation tools and platforms, we can help you identify your ideal audience, design the right content that speaks directly to them, and automatically trigger communications based on a pre-defined schedule or customer behaviour.
Data & Marketing Automation
If you are currently running digital campaigns across multiple channels, you are likely collecting customer data through many interactions such as emails, website visits, apps and social media. This data can be consolidated to create a detailed view of your audience.
This is where Marketing Automation comes in. It takes your data and streamlines segmentation and targeting processes so that you can determine the right audiences quickly and at scale. It then sends out tailored content to match each target customer based on their profile. Since the process is automated, it helps businesses save time and resources by driving revenue and ROI while business owners focus on growing their business.
LET’S TALK MARKETING AUTOMATION
What Marketing Automation Means for Your Business
Marketing automation lets you create and distribute tailored, personalised messaging to a target audience across a range of digital channels. It is a transformative tool that enables businesses of all sizes, from startups to industry giants, to provide unique and engaging experiences to their customers.
Leverage Your Customer Data
One of the most powerful aspects of marketing automation is its ability to make the most out of your customer data. By utilising it, you can gain deep insights into your audience's preferences, behaviours, and needs. This data-driven approach allows you to segment your audience effectively, ensuring that your messages are highly relevant to each group.
Track Prospect Interactions With Your Brand
Marketing automation tools enable you to monitor prospect interactions closely. You can track email opens, click-through rates, website visits, social media engagement, and much more. By analysing this data, you can identify which marketing efforts are resonating with your audience and which ones need improvement.
Delight Customers With Relevant Content
These days, generic, one-size-fits-all content no longer cuts it; customers expect personalised experiences that cater to their specific needs and interests. Marketing automation allows you to deliver that. Create dynamic content that adapts to each recipient based on their behaviour and preferences and witness your customer satisfaction, engagement, and conversation rates soar. When your customers receive content that speaks directly to them, they are more likely to become loyal advocates for your brand.
Boost Leads and Conversions
Ultimately, the goal of marketing automation is to drive results. Marketing automation tools can nurture leads through the sales funnel, guiding them from initial awareness to making a purchase decision. As a result, you'll see a higher return on investment for your marketing efforts and a more efficient use of your resources.
What Does Marketing Automation Mean for the Customer Journey
Your customer’s journey is shaped by every interaction that they have with your brand. Using data delivered by Marketing Automation, you can tailor-fit these for every individual at the touch of a button, allowing you to create a personalised, streamlined experience that enhances the customer’s perception of your brand at every touchpoint. Your customers will receive relevant content and messaging across many channels.
Some examples of marketing automation campaigns in place are personalised email messages with dynamic content, and articles and links on topics that are within your customer’s area of interest. Marketing automation also allows advertisers to integrate mobile messaging with email and social campaigns through SMS/MMS and push notifications, as well as generating digital ads that show to the target prospect at the right moment of their buyer journey.
Put Your Marketing Automation Campaign in the Hands of the Experts
Digital Squad is a leading Marketing Automation and digital marketing specialist agency in Auckland. We are results-driven and guarantee quality, relevant leads for your business through our well-executed campaigns.
DEFINE THE SALES FUNNEL STAGES
In order to set up an effective Marketing Automation campaign, we need insights on your business. We set up a consultation with the business owner or marketing manager and we work together to identify target prospects and how they move through the typical buyer’s journey with your company. Using this information, we can create a pipeline of prospects, identify ways to communicate with them and accelerate sales opportunities.
DEVELOP CONTENT FOR EACH STAGE OF THE FUNNEL
An effective Marketing Automation program requires content that engages prospects at each stage of their buyer journey. We create personalised pieces of content that address the needs of the customer and answer their objections to move them through the stages of the funnel.
Implementation & Lead Scoring
As Marketing Automation experts, we set up advanced Marketing Automation campaigns, ensuring customers and prospects are tracked throughout the buyer journey using lead scoring. We work with our clients to create effective lead scores, where we identify valuable actions taken by a customer, and when to pass the lead through to sales for closing.
It’s important to know how prospects are interacting with the business website once they click through from a campaign. We do this by setting up comprehensive conversion tracking at the start of the campaign. This gives us a deeper understanding of how prospects are behaving when they come to the website, and which automation programs and channels are most effective in driving conversions.
Optimise the Campaign
Using the data that we collect from the campaign and Google Analytics, we identify any blocks or bottlenecks in the sales funnel. We then create content and strategies that address these issues in order to move prospects further through the sales funnel and closer to conversion.
At Digital Squad, we are a results-driven agency. Committed to generating results for our clients, we provide a monthly report on all campaigns that we run that outlines the key metrics for success. Data is summarised into a format that is easy to digest so that clients have a comprehensive understanding of the overall performance of the campaign.
Marketing Automation Enquiry
Marketing Automation FAQs
Marketing Automation is a technology-driven strategy that allows businesses to streamline and automate marketing processes and campaigns across various digital channels. It involves the use of software tools to manage and optimise marketing efforts, from lead generation to customer engagement, in a more efficient and targeted manner.
Marketing Automation offers several benefits to businesses, including:
- Increased Conversions: It can boost lead generation and conversion rates significantly.
- Enhanced Efficiency: Automation reduces manual tasks and increases productivity.
- Revenue Growth: Many top-performing companies use Marketing Automation to drive revenue.
- Competitive Edge: It helps businesses stay ahead of competitors by smartly automating marketing efforts.
Yes, Marketing Automation is designed to nurture leads throughout the sales funnel. It guides prospects from initial awareness to making a purchase decision, resulting in higher conversion rates and a more efficient use of marketing resources.
Marketing Automation specialists like Digital Squad offer a range of services, including:
- Defining Sales Funnel Stages: Identifying target prospects and their buyer’s journey.
- Content Development: Creating personalised content for each stage of the funnel.
- Implementation & Lead Scoring: Setting up advanced automation campaigns and lead scoring systems.
- Conversion Tracking: Monitoring prospect behavior on the website and tracking conversions.
- Campaign Optimisation: Identifying and addressing issues in the sales funnel to improve results.
- Campaign Reporting: Providing comprehensive monthly reports on campaign performance.
Yes, Marketing Automation is versatile and can benefit businesses of all sizes, from startups to industry giants. It can be scaled to match the resources and goals of each business.
Success in Marketing Automation can be measured through key metrics like lead conversion rates, sales growth, customer engagement, and ROI. Regular monitoring and analysis of campaign data are essential for evaluating performance and making necessary adjustments.