Google Ads Agency in Auckland
Official Google Ads Partner
Google Ads Services led by a team of experts.
Leading Google Ads Services Agency in Auckland
Did you know that over 92% of customers in Auckland choose businesses listed on the first page of Google Search Results? If you’re not advertising using Google Ads, you are missing out on one of the most powerful lead-generation channels in existence.
Digital Squad has been an official Google Ads Partner since 2016 and was awarded the best-integrated marketing agency in 2023 by SEMRUSH in Australia/New Zealand.
Our certified Google Ads experts will guide you through the best campaign type to suit your business (Search, Display, YouTube, Google Shopping) and can set up and launch your campaigns within days.
Let us show you how to be successful with Google Ads, generate leads and scale your business in no time! Get in touch with Digital Squad today.
Google Ad Example
2023 GOOGLE ADS STATISTICS
Why Use Google Ads for Your Business?
For high commercial intent search queries, the top three ad spots capture 54.4% of the clicks on the page.
INFLUENCE CONSUMER BUYING DECISION
Ads influence about 90% of consumer buying decisions. Reports also show that people are four times more likely to click on Google Ads (63%) than any other advertisement platform.
SIGNIFICANT RETURN ON SPEND
Businesses make an average of $8 in revenue for every $1 they spend on Google Ads—this results in an 8:1 ROI.
Get leads in hours
Start getting qualified leads within hours of going live with our Google Ads campaign.
70% of the time, mobile searches translate into action or purchase within an hour. On top of that, 33% of mobile ad spending is done on Google.
A staggering 65% of individuals click on ads when they have a purchase in mind. Google Ads that align perfectly with buyers’ needs significantly increase chances of capturing their attention, securing the coveted click-through, and ultimately, closing the sale.
Google Shopping Ads dominate a whopping 76.4% of retail search ad spend. As a result, they generate 85.3% of all clicks on Google Ads campaigns or Google Shopping campaigns. This is a great opportunity to capture the majority of clicks and maximise your online presence.
SMBS LEVERAGING ADS
Are you a business owner in Auckland? Join the ranks of success-driven small-to-midsize businesses that have taken charge of their growth. 65% are running their own PPC campaigns, effectively attracting and securing a steady stream of new customers.
Our Google Ads Services Framework
At Digital Squad, we are dedicated to providing exceptional Google Ads Services that will help your business thrive in the ever-competitive online landscape. Let us reach your Google Ads goals and empower your business to outrank competitors and dominate.
Buyer Persona Research
Most Google Ads agencies get this first step wrong. We believe that understanding your business, your customers and their buyer persona is possibly the most important first step. This involves an in-depth consultation with the business owner, marketing or sales manager to also understand your product and service offering to ultimately help with keyword selection and targeting.
Keyword research is an intensive process that requires the utilisation of professional agency tools as well as Google’s own Keyword Planner to understand the keywords being searched for, estimated keyword volumes per month and the level of competition of those keywords. We also research your competitors to uncover opportunities.
Exceptional ad copy is the key to capturing your audience's attention. In this phase, our skilled copywriters work their magic. We craft persuasive, keyword-rich ad copy that speaks directly to your target audience. Our goal is to entice, inform, and motivate potential customers to click and engage with your offerings.
Visuals are a powerful tool in the world of online advertising. Our creative team steps in to design captivating, eye-catching ads that align seamlessly with your brand. From compelling images to engaging video content, we ensure your ads stand out and leave a lasting impression on potential customers.
BID STRATEGY OPTIMISATION
In this step, we either recommend a monthly budget based on keyword research (search volume vs. cost per click) or work with an amount determined by you. We optimise ad rotation and serving and figure out when to spend your budget to maximise conversions. Since every cent is tracked, there is full transparency on how your money has been spent.
Quality Scores are the heartbeat of a successful Google Ads campaign. We meticulously monitor and fine-tune your campaign to maximize these scores. By optimizing your ad relevance, landing page experience, and click-through rates, we aim to lower your cost per click while delivering higher ad placements. It's all about achieving the perfect balance between cost-effectiveness and performance.
Negative Keyword Inclusion
Negative keywords are low-quality search terms that don’t result in any meaningful interaction once the visitor has arrived on your site. We actively add negative keywords to the campaign to ensure the Quality Score is maximised and CPC (cost per click) minimised – or in real-world terms, the right audience is targeted.
CONVERSATION TRACKING AND ONGOING OPTIMISATION
Our data specialists set up tracking of all lead types (form submissions, email clicks, phone number clicks, chat, and WhatsApp messenger buttons) resulting from your ad campaign. This allows us to correlate keywords, ad creatives, messaging, offers, and landing pages that resonate most with your target audience. This data story is valuable in understanding gaps and opportunities and is continually adopted by our team to extract maximum return on ad spend and investment.
Work with the best Google Ads Services Agency in Auckland
Remarketing and Retargeting FAQS
Google Ads is an online advertising platform that gives multiple options to promote your offerings, products, brand awareness, generate leads, video promotions etc. on the vast network of Google Search, YouTube and other sites of Google.
This advertising medium is very effective and trackable. You can customise your campaign with target audience, location, budget etc.
If you are new to the Google Ads, AI helps you to optimise your ads and manages ad visibility through automation.
It is one of the smartest advertising platforms that allows you to adjust your bid strategy, tracking every conversion action and easily integrates with other google property like Google Analytics, Google Tag Manager, Google Data Studios and others.
Google Ads allows you to choose the best-suited campaign types for your business needs.
Search Campaign: This is a popular one among marketers, it allows you to target the right audience and gain traffic by listing your ads on the top pages of the search results.
Display Campaign: It is visual-based ads that you see while reading an article online or banners on websites. Marketers use creative images to attract the target audience to engage with their ads.
Video Campaign: In google ads, you can add videos to engage with the audience on YouTube and through Google Video Partners.
App Campaign: Drive your business by promoting your App on google to the right audience that is likely to take action (install or engage).
Shopping Campaign: This is one of the best campaign types for e-commerce businesses that allows them to showcase their product to the right shoppers and increase brand visibility, and traffic to the website.
As per the expert guidance, we suggest to have maximum 9-10 ad groups, though you are free to add more ad groups but it is recommended to have manageable ad groups that you can track and optimise performance on regular basis.
Keywords are the important part of our campaign structure, based on keywords searched on google your ads will get triggered for action. We recommend to have maximum 15 to 25 keywords per ad group.
Google allows you to take full control of budget spending so that you don’t lose your money for results. You can set a budget before launching the campaign, which works as a Target Cap. Also, you can choose an ad schedule for targeting so that the budget spend is efficiently done.
While setting up the campaign, Google’s AI will also help you determine the budget that will work towards achieving the desired results. We recommend reviewing your budget spend after launching the campaign for better optimization.
A right bid strategy can lower your ad costs, improves targeting, and enhances results to the next level.
So, how to choose a suitable bid strategy for your campaign?
Here is the list of bid strategies that are mostly used by the advertisers to achieve campaign goals.
Maximise Clicks: It is an automated bid strategy that drives more traffic/clicks/visitors to the landing page (s) under the set daily budget.
Maximise Conversions: If you want Users to take an action on the landing page and track conversions, then Max. Conversion is the right option. Google Ads will automatically run on the daily budget limit to achieve the maximum number of conversions.
Target CPA (Cost Per Acquisition): This bid strategy optimises your conversions. By setting a target CPA, Google Ads will run campaign to get most of the conversions at the set target CPA so that you won’t lose money. However, we recommend this bid strategy to those advertisers who have a good knowledge of bidding on google ads.
Target ROAS (Return on Ad Spend): Choosing Target ROAS will concentrate campaign efforts to maximise conversion value while focusing on specific Target Return from the ad.
Target Impression Share: Campaigns focused on bringing ‘Awareness’, can select the Target Impression Share to meet the goal. It’s a smart bidding strategy that runs to give optimum results for the set budget.
Manual CPC: It provides you with the control over your budget spend. You can choose which specific ad needs more budget and which ad can have a reduced budget. You can spend money efficiently however it’s a manual process and requires a lot of attention and review which can become hectic if you are running multiple campaigns simultaneously.
Google Ads has a section for conversion action under tools and settings where you can create multiple conversions for your campaigns.
To track the conversion, you must have access to your Google Tag Manager (GTM) account, and Google Analytics Account. Let’s begin!
1. First Create a New Conversion Action in your Google Ads Account.
2. While setting up new conversion action, copy the Conversion Label and Conversion ID.
3. Go to your GTM account and create a new Tag.
4. Copy and Paste-Conversion Label and Conversion ID and save it.
5. Create Trigger Action and select the preview mode to perform the testing of the tags created.
6. The process is completed! It will take a few hours to Google Ads with an update on conversion actions from the website.
7. You can also import a conversion from google analytics by creating a goal conversion in the analytics and linking your google ads account with google analytics directly.
We know each campaign has a different goal set and bid strategy and here are the top most important KPIs you must not ignore while reviewing campaign performance.
Clicks: You can see which campaign, ad group, keyword or ad got the highest number of Clicks.
Impressions: How well your campaign is performing on Google Networks and Partner sites.
Click Through Rate (CTR): It shows Rate (%) at which your ads engage with the audience. Higher CTR means that the ad is appealing to the target segment. Formula for calculating CTR% is Clicks/Impressions.
Cost Per Click (CPC): It’s a cost that is charged on a click for your ad. A high CPC means that you are being charged a lot for the clicks which is not good for your campaign. Improve your campaign performance by lowering Avg. CPC cost.
Bid-Strategy: This metric decides your campaign approach, if you want more traffic then choose Max. Clicks as your bid strategy. Review your campaign objective and select the relevant Bid Strategy Type.
Conversions: If you are enabling User action on your landing page and tracking it through conversion set up then this metric will help you understand total number of conversions your campaign received. For better analysis, select the date range and check conversion performance at the campaign level, ad group level, keyword level and ads level.
Optimisation Score: It shows how well your campaign is designed in terms of ad relevance, budget allocation, keyword performance etc. We suggest to keep campaign’s optimisation score above 80% to 85%.
Most Common Google Ads Issues that affect your Campaign Performance
1. Choosing a wrong Bid-Strategy
For example, if you want more clicks and the bid strategy selected is Maximum Impressions, the campaign will not work for the desired results. You must choose Maximum Clicks as a bid strategy.
2. Ignoring Negative Keywords
Negative Keywords improves campaign performance by not ranking on irrelevant keywords. Let’s suppose you want that your Ad should rank on the keyword ‘Digital Marketing’ as a brand but there is a possibility that the Ad may rank on the keyword ‘Digital Marketing Courses’ so keeping ‘Digital Marketing Courses’ as a negative keyword will avoid triggering your Ads, improves targeting and cost per click.
3. So many Campaign Revisions in a short period.
We suggest avoiding campaign modification like constantly changing bid strategy, pausing and reactivating campaigns, increasing or decreasing budget frequently. As per Google Recommendations, first 5-days is a learning mode for a campaign. You can review your campaign performance after having a data of minimum 15 days.
4. Lower Campaign Optimisation Score:
Optimisation score is not constant, it keeps changing as the campaign matures, we recommend to keep check on improving this score above 80% to 85%. Higher the Campaign Optimisation Score, Better is Campaign Performance.
5. Ad Copies Not Including Targeted Keywords.
This is one of the common mistakes, while writing an ad copy that contains headlines and description it is important to include targeted keywords that will help in improving Ad Relevance. We suggest including some of the keywords from your Landing Page as well in order to have an excellent ad strength.
You should have a Gmail account, sign in to https://ads.google.com/ and get started. Alternatively, give us a call and we’ll sort it out for you!
Google provides you support with Solution Experts but each time you reach out to them a new representative will address your issue. Also, the process is time-consuming because sometimes the experts are busy and schedule your call, not on the same day. That’s why we recommend you to associate with experts that are dedicated to your business and easily accessible on Call or WhatsApp.
Digital Squad is a boutique Digital Marketing Agency empowering revenue growth for our clients with very intelligently crafted online marketing campaigns. Our team truly sets the standards when it comes to full-funnel digital marketing campaigns in Singapore and beyond!
Highly respected and winners of multiple marketing awards throughout APAC, we have a carefully curated team of specialists in each field of digital marketing.
With expertise in over 25 industries, we’re ready to help with your digital marketing challenges today. Let us get you there!